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6 tips to generate more leads in the education sector

Topics: Education Insights Email Marketing Postal Marketing
Jen Murphy
Jen Murphy Copywriter & Sustainability Lead 23 November 2023

VIDEO

If you’d prefer the live-action version of our 6 tips, check out our video.

Cold leads

Pre-qualified leads

Marketing qualified leads

Sales qualified leads

Quality of your written content

Brand voice and customer experience

a) Where is the majority of your website traffic coming from? If it’s your LinkedIn page, do you spend enough time optimising your post content?

b) What are your email campaign engagement rates like? If you want to boost them even further, have you tried running A/B tests (e.g. testing different subject lines or different visuals) to identify what works and what doesn’t?

Inside Insight: According to our 2023 School Surveys, 59% of teachers check their emails regularly throughout the day, and 73% of teachers check their emails at least every other day during the school holidays.

Email marketing to education

Postal marketing

Exhibitions

Show off your knowledge

Identify your lead magnets

Emphasise the benefits

Is your service proven to: boost pupil exam results, help schools save on carbon emissions, support teachers’ continued professional development, reduce admin for secretarial staff – whatever it is, shout about it! Just make sure everything you say is factual and can be evidenced (no false stats or claims!).

Download our free lead-gen cheat sheet to help you generate more leads in education. You can use it to quickly refresh your memory when you start planning your strategy. Bookmark it, send it to your colleagues, whatever works for you.