CUSTOMER SUPPORT

How can we help?

All the marketing to education support you need to enhance your marketing strategy – explore our training videos, FAQs and resources.

General FAQs

  • Why should I choose Buzz Education?  

    We’ve been leading the way in marketing to education for over a decade. Our dedicated team of marketing and education specialists are committed to helping you build relationships, generate leads and make a difference in education. 

    Our flexible marketing solutions are custom-built to suit your unique requirements, and they’re proven to get results.

    We’re trusted by businesses all over the UK and have many long-term clients who work with us year after year.

    Take a look at our case studies here.

     

     

  • What makes Buzz Education different to other education marketing agencies? 

    Our education sector insights, strong school connections, and in-depth marketing knowledge means we have all the skills and expertise to enhance your marketing to education.

    Our close connections with schools and education decision makers, including a current chair of governors and former senior teacher, mean we have access to the most recent developments in education which we use to guide our marketing advice.

    We have a team of specialists to support every step of your marketing – campaign strategists, copywriters, digital designers and data analysts – so you can be confident your marketing is in skilled and experienced hands.

    Our education database is the most accurate in the UK. We invest a lot of time and effort into keeping our data accurate and we’re proud to offer a 99% data accuracy guarantee.

    We create trusting relationships with our clients. We work closely, flexibly and enthusiastically and pride ourselves on delivering an amazing customer experience for everyone.

    Get to know us.

  • Do you have experience of working with organisations like mine?

    We support a huge range of organisations with their marketing to education. From small start-up businesses, to SMEs and large multinational enterprises.

    And from a diverse mix of industries – study resources, buildings and maintenance, school trips, classroom equipment, catering and more – the list is endless!

    Meet some of our clients.

  • Do you work with charities?

    Yes we do – check out our charities webpage to see how we can support you.

    We’re dedicated to helping charities support young people and education staff, so we’re pleased to offer a 10% charity discount that can be applied to any of our marketing packages.

  • How much does it cost to use Buzz Education’s services?

    Our pricing is flexible and can vary depending on which service, campaign package, and target audience size you wish to include.

    To get an accurate price for the service and package that suits you, please get in touch.

    Contact us.

  • Do you have any special offers or discounts?

    We offer flexible, cost-effective pricing that reflects the high quality of our services.

    However, we do occasionally run exclusive offers to help you get the most out of your marketing. Keep an eye on your emails to make you sure you don’t miss out.

  • Can you help me plan my marketing to education strategy?

    Absolutely! Just get in touch with one of our campaign strategists.

    We’ve also got an extensive range of free resources on our website. You’ll find lots of information on marketing to education, plus top tips to optimise your campaigns.

  • Are you a socially responsible company?

    We care about our local community, the environment, and supporting future generations.

    That’s why we developed Buzz Does. It’s our long-term innovative strategy to help us fulfil our social and environmental obligations as a business, and exceed our responsibilities to the wider community and future generations.

    Explore Buzz Does.

  • I’ve got a different question that’s not answered above, who do I contact?

    You can email us at info@buzz-education.com and we’ll get back to you as soon as we can. Or, if you’d prefer, give us a call on 01257 460036 and chat to one of our friendly team members today.


Education Data FAQs

  • How much education data can I access?

    You can choose your own target establishments and education contacts from our database of over 645,000 teachers and decision makers across 134 different job roles, in 49,232 UK schools and education establishments.

    We’re really flexible, so you’ll be able to include as much or as little data as you need.

  • What data can I access?

    You’ll be able to access the following information:

    • School URN (unique reference number)
    • School name
    • School email address
    • Postal address
    • Town
    • County
    • Postcode
    • Telephone number

    You can also add additional named contacts, supplementary data and additional supplementary data to your package.

  • What are additional named contacts?

    You can add the names of any education staff to your package. This will include the title, first name, last name, and job title of any teachers and decision makers you want to target.

    Our named contacts data is ideal for personalising your marketing and boosting your engagement rates.

    Choose from 134 job roles.

  • What is supplementary data?

    Our supplementary data is here to help you segment your mailing lists and send targeted email campaigns.

    Here’s what we include with every data package:

    • Academy trust name
    • Phase of education
    • Type of establishment
    • Number of pupils
    • Local authority
    • Religious affiliation
    • Gender
    • Free school meals percentage
  • What is additional supplementary data?

    Our additional supplementary data is extra data that provides useful information. Here’s what we can include:

    • Ofsted rating
    • Percentage of pupil absence
    • Total number of teachers
    • Total number of teaching assistants
    • Pupil to teacher ratio
    • LA funding
    • Funding for sixth form students
    • SEND funding
  • Can I segment the database if I don’t want to target the whole of the UK?

    Our flexible solutions mean we’ll custom-build your education database to include the exact education establishments and decision makers that suit your business needs. This means you’re only paying to access the specific data you need.

    We can segment the data for you based on phase of education, type of school, region or specific area of the UK, individual education job roles and more.

  • How do you manage your education data?

    We work in close consultation with schools to regularly check and review our education data.

    We also have a dedicated team of data analysts who constantly check and refresh our education data to make sure you have access to the most accurate, up-to-date data available.

    Our data is verified and fully GDPR compliant.

  • How accurate is your education data?

    We offer a 99% schools postal address and 97% schools email address accuracy guarantee.

    Remember, we’re constantly reviewing and updating our data. Your education database is a live file so you should download a new one every time you want to use the data to make sure you’re using the most accurate information.

  • How often is your education data updated?

    Education staff often change job roles, take on additional roles or move schools, so we take great care to make sure our data reflects this.

    Our data team are constantly refreshing and updating our education data so make sure you log in regularly to download the most up-to-date data. This way you can be sure you’re targeting the most accurate contacts.

  • Is your education data GDPR compliant?

    Absolutely! It’s 100% GDPR compliant so you can send your marketing campaigns confident in the knowledge that your data meets the latest GDPR regulations.

    For more information on GDPR and how we manage our data, please get in touch.

  • How soon can I access the education data?

    We can usually set up your education data account within 60 minutes of you confirming your order and making payment.

  • What is the subscription length for data?

    We offer either a 12-month or 24-month fixed-term subscription on all of our education data packages – whatever works best for you!

  • How do I access the education data?

    You’ll receive an email with a link to the education data login page and your personal login details. If you’ve misplaced this email or forgotten your log in details, please email us at info@buzz-education.com and we’ll resend it to you.

    You can also watch our education data training videos for more advice on how to access your data.

     

  • What format is the education data in?

    Your data will download as a csv file. If you need any support with accessing or using your file, just get in touch.

    You can also watch our education data training videos for more advice on how to access your data.

  • How often can I access the data during my subscription?

    You can access and download your education data at any time and as many times as you want during your 12-month subscription.

    Remember, we’re constantly reviewing and updating our data. Your education database is a live file so you should download a new one every time you want to use the data to make sure you’re using the most accurate information.

  • Can I import the data to my own email sending platform?

    Yes, our education data is compatible with other email sending platforms.

    However, please note that all email sending platforms have their own data usage policies, so we recommend checking these before purchasing our data.

    If you do import the data to your own email sending platform, we recommend that you tag the data so you can differentiate it from other existing data in your system.

    If you find that your existing email sending platform isn’t suitable, Staff-Room, our bespoke email sending platform specifically for education suppliers, is a great alternative.

    Find out more about Staff-Room.

  • Can I use the data after my subscription has ended?

    No, you’ll need to renew your subscription to continue using your data. If you use our data without a valid licence, you’ll be invoiced the annual subscription fee.

    Check our terms and conditions.

  • I already have some education data, can you de-dupe it for me?

    Yes of course. We’ll make sure your existing education contacts are removed from your education database so you’re only paying for the data you need.

  • Why would I choose your education data service over your other marketing services?

    Our education data is a great option if you’re looking to manage and coordinate your own marketing campaigns. We’ll simply supply the data and then you’re free to use the data as much as you want to coordinate your own marketing activity for 12 months.

    It gives you full control over your marketing and is a great option if you’re looking to independently coordinate your marketing to education strategy.

  • I’ve got a different question that’s not answered above, who do I contact?

    You can email us at info@buzz-education.com and we’ll get back to you as soon as we can. Or, if you’d prefer, give us a call on 01257 460036 and chat to one of our friendly team members.


Email Marketing FAQs

  • Who can I send my email campaign to?

    You can create your own bespoke mailing list from our database of over 645,000 teachers and decision makers across 134 different job roles, in 49,232 UK schools and education establishments.

  • Can you segment the mailing list for my campaign?

    Our flexible education database means you can include the exact education establishments and decision makers in your campaign mailing list to suit your requirements.

    We can segment the data for you based on phase of education, type of school, region or specific area of the UK, individual education job roles and more.

  • Which campaign package would you recommend?

    Our Growth Plan is our most popular option. It’s a fantastic way to attract teachers’ attention, maintain interest and generate leads.

    It includes:

    • 3 x emails professionally written and designed by our creative team sent to the direct email addresses of your target teachers and decision makers.
    • 3 x in-depth campaign analytics reports.
  • How many emails should I send?

    We always recommend sending a series of email campaigns as part of a long-term marketing plan.

    Long-term email campaigns are proven to get results and are a great way to build your brand awareness, develop relationships and generate leads. We offer several flexible campaign options ranging from 1 email campaign, 3 email campaigns, and bespoke packages with 10 or more email campaigns.

    With our long-term campaigns you can choose to send your emails as often as you like, however we usually recommend no more than 2 per month.

    You’ll also be able to upgrade your package at any time to include more marketing campaigns.

  • Will my email campaign be sent directly to my target contacts?

    Yes – where we have a direct email address for your target teacher or decision maker, we will send your email directly to them.

    For any contacts we don’t have a direct email address for, we will send your email to the school general email address.

  • Can you personalise my email campaign?

    Yes of course. We can include school names, teacher names, job roles, and more.

    Personalisation is a fantastic way to boost your engagement rates. In fact, our campaign analyses show that personalising your emails can increase your engagement rates by up to 46%!

  • Can you write and design my emails?

    Yes, we’d love to!

    Our creative team are experienced education marketers and will use their extensive education and marketing knowledge to create your email in a way that will boost your engagement rates.

    In fact, emails created by the Buzz Education creative team are proven to increase engagement rates by up to 51%.

    Look at our creative portfolio.

  • Can I supply my own email content and design?

    Yes of course – our flexible packages mean we can provide as much or as little support as you need.

    If you have the in-house resources to write and design your own email campaigns that’s great! All you’ll need to do is send us the HTML file and we’ll build it on our email sending platform for you, ready to send to your target teachers and decision makers.

    If you want to write your own email but need some support with design, we can do that too.

    Look at our creative portfolio.

  • What is the benefit of you creating the email campaign for me?

    Our creative team are experienced education marketers so will use their extensive education and marketing knowledge to create your email in a way that they know will generate engagement.

    In fact, emails created by the Buzz Education creative team are proven to increase engagement rates by up to 51%.

    Look at our creative portfolio.

  • How soon can I send my email campaign to schools?

    This all depends on whether you need creative support from us.

    If you are providing your own email content and design, we can often send your email campaign out within 2-3 days. If you need creative support, we usually say around 7 – 10 working days.

    However, this does of course depend on our campaign broadcast slot availability. Our campaigns slots get booked up quickly, often weeks in advance, so we always recommend that you get in touch as far in advance to guarantee your preferred send date.

  • When is best to send my email campaigns?

    We regularly analyse all our client campaign statistics to identify trends such as the days and times that achieve the highest engagement rates.

    Take a look at our 2024 Email Marketing Top Trends to find the latest recommendations.

  • What are your delivery rates?

    We’re pleased to offer a 95% email delivery guarantee.

  • What are your average email marketing engagement rates?

    Our experienced team know all the tips and tricks to maximise engagement rates, from the best time to send your campaigns to the top words to use in subject lines to boost your open rates.

    Due to seasonal variations, our engagement rates do fluctuate from month to month. If you’d like to find out the latest engagement rates, please get in touch with our team.

  • What testing do you do to make sure my emails are safely delivered?

    Our experienced client team carry out 23 thorough pre-send checks on every email campaign before it’s approved for send, to ensure successful delivery. These checks include spam filter checks, inbox testing, image checks, spelling and grammar reviews, test sends and more.

  • What happens once my email has been sent?

    Our campaigns team will compile your in-depth campaign report 7 days after your campaign send date. This will give you information such as open rates, click rates, most popular links and more. It will give you a picture of the overall performance of your campaign and help your future marketing plans.

    We can also help you to follow up with any teachers and decision makers who engaged with your emails at this point. A follow up email is a great way to nurture your warm leads and start building relationships.

  • Can I send my email to international schools?

    Definitely! An international marketing campaign is a great way to expand your business globally.

    We have over 4,500 schools on our British international schools database, and you can send your email campaign to any of these schools. You can choose all or you can choose a certain region of the world.

    You can easily add this onto your email marketing package, just speak to your campaign manager.

  • Why would I choose email marketing over your other services?

    The great thing about our email marketing service is that we can send your email campaign directly to the personal inbox of your target teachers and decision makers.

    So, you can be sure your emails are directly reaching your specific targets – no trying to get through the gatekeepers first!

  • I’ve got a different question that’s not answered above, who do I contact?

    You can email us at info@buzz-education.com and we’ll get back to you as soon as we can. Or, if you’d prefer, give us a call on 01257 460036 and chat to one of our friendly team members.


Postal Marketing FAQs

  • Does postal marketing to schools work?

    It certainly does. Postal marketing is a great way to stand out from the crowd and get your marketing directly into the hands of your target teachers and decision makers.

    We work with many clients who get great results and engagement with their postal marketing.

    Look at some case studies.

  • What items can I send?

    Whatever you want! We often send leaflets, full brochures, postcards, letters and more to schools on behalf of our clients.

    See what our other clients have sent.

  • Who can I send my postal marketing to?

    You can create your own bespoke mailing list so that it includes your specific target establishments and teachers. Our database includes over 645,000 teachers and decision makers across 134 different job roles, in 49,232 UK schools and education establishments. 

  • Will my marketing be sent directly to my target teachers?

    Yes – your postal campaign will be addressed and dispatched to your named target teachers and decision makers.

  • Can you write and design my postal marketing content?

    Yes, we’d love to!

    Our creative team are experienced education marketers and will use their extensive education and marketing knowledge to create your marketing content in a way that engages teachers and generates interest.

    Look at our creative portfolio.

  • Can I provide my own marketing materials?

    Yes, you can – our flexible packages mean we can provide as much or as little support as you need.

    If you already have your own marketing materials created and printed, you can simply send them over to us and we’ll dispatch them to the contacts in your custom-built mailing list.

    If you already have your own marketing content but need help with printing, we can do that too.

    And if you need any help with design, feel free to send your content to us and we can design it for you.

  • Will I get to see a proof of my campaign?

    Yes, this is an important step in our campaign approval process. Your campaign manager will send you a proof of your full campaign, including envelopes and inserts for you to review and approve before dispatch.

  • How long will it take for my postal campaign to arrive?

    We usually dispatch all campaigns by 2nd class post which means they arrive in schools within 2-3 days of dispatch.

  • How soon can I send my postal campaign to schools?

    This varies depending on whether you need creative support from us.

    If you’re providing your own marketing materials, we can often send your postal campaign out within 14 days. If you need creative support from our team, we usually say around 21 working days from order to dispatch.

  • How much does postal marketing cost?

    This all depends on what items you want to send. Simply contact one of our campaign strategists and we’ll talk you through the different options and pricing.

     

  • Can I combine postal marketing with email marketing?

    Yes, you can! Many of our clients run multi-channel marketing campaigns that combine a large-scale postal marketing campaign with a series of email campaign follow ups to the same target audience.

    It’s a fantastic way to continue building brand awareness and generate long-lasting relationships. 

  • Why would I choose postal marketing over your other services?

    Postal marketing is a great way to stand out from the crowd and get your marketing directly into the hands of your target teachers and decision makers.

    We work with many clients who get great results and engagement with their postal marketing.

    Explore our case studies.

  • I’ve got a different question that’s not answered above, who do I contact?

    You can email us at info@buzz-education.com and we’ll get back to you as soon as we can. Or, if you’d prefer, give us a call on 01257 460036 and chat to one of our friendly team members.

     


Staff-Room FAQs

  • What is Staff-Room?

    Staff-Room is our very own email sending platform, designed specifically for education suppliers. 

    It allows you to create and send professional email campaigns to education establishments, teachers and decision makers in minutes. It’s also really cost-effective and easy to use!

    It’s a great option if you’re looking to create and coordinate your own marketing campaigns.

    See Staff-Room in action.

  • Can I use my own data on Staff-Room?

    Yes of course. If you already have your own opted-in education data you can quickly and easily upload it to Staff-Room to create your mailing lists. 

    You can also combine your Staff-Room subscription with one of our education data packages. Our education database includes over 645,000 teachers and decision makers across 134 different job roles, in 49,232 UK schools and education establishments. You can choose whichever data you need to build your own custom database to use on Staff-Room.

    Explore our education data options.

  • Can I use your education data on Staff-Room?

    Yes! You can combine your Staff-Room subscription with one of our education data packages. 

    Our education database includes over 645,000 teachers and decision makers across 134 job roles, in 49,232 UK schools and education establishments – you can choose the exact data you need to build your own custom database to use on Staff-Room.

    Explore our education data options.

  • Do I need to have email design skills to use Staff-Room?

    No, don’t worry – you don’t need to be an expert! 

    Staff-Room is really easy to use. It has a simple 6-step drag and drop email builder, plus lots of amazing templates you can use to create your own email designs.

    And if you do need any inspiration, you can check out our email design portfolio here

     

  • Can I see a Staff-Room demo?

    Yes, we’d love to show you around Staff-Room.

    You can watch our quick demo video here.

    We’d also be happy to do a live Staff-Room demo session with you to show you how it works. Just get in touch with our team to book your demo, email info@buzz-education.com or call 01257 460036.

     

  • Will I get training on how to use Staff-Room?

    Yes. As soon as your Staff-Room account is all set up and ready to use, we’ll arrange an in-depth training session with you and your colleagues. 

    You’ll also have access to our useful training videos for ongoing support, and our Staff-Room support team will always be available to answer any questions you have. 

     

  • Can I analyse my email campaign results?

    Yes – as soon as your email campaign has been sent, you’ll be able to access the live reporting feature. This includes lots of useful, in-depth information such as delivery rates, open rates, click rates, heatmaps, most popular links and more.

    You can use it to assess the performance of each email campaign and identify developments for future campaigns.  

  • How does the Staff-Room pricing work?

    Staff-Room is significantly cheaper than the leading email sending platform!

    Get in touch with us and we’ll create a tailored package for you that meets your exact specifications.

     

  • What are email credits?

    1 email credit = 1 email address. We’ll allocate you a certain number of credits based on the volume of data you purchase.

    You can purchase more at any point, just let us know!

  • How many email credits will I get?

    We’ll work closely with you at the start of the process to identify the number of email credits that will work for you. It all depends on how often you plan to send email campaigns, and how large your education mailing list is. 

     

  • Can I buy more email credits?

    Yes of course. If you ever find you’re running low on credits, or have a large-scale campaign coming up, just let us know and we can easily add more credits to your account. 

    We charge £30 for an additional 10,000 credits. 

  • How many email campaigns can I send?

    You can send as many email campaigns as you want during your 12-month subscription, and using the total number of credits you add to your account.

    We recommend sending a series of email campaigns as part of a long-term marketing plan. On Staff-Room you can choose to send your emails as often as you like, however we usually recommend no more than 2 per month. 

  • How long is the Staff-Room subscription?

    Our standard Staff-Room subscription is for 12 months on a rolling contract. This means you can plan your marketing strategy and connect with schools and teachers for 12 whole months and more!

  • Why would I choose Staff-Room over your other services?

    Staff-Room is a great option if you’re looking to manage and coordinate your own marketing campaigns. 

    It gives you full control and flexibility to plan your own long-term marketing strategy and send campaigns at times that suit you. 

     

  • I’ve got a different question that’s not answered above, who do I contact?

    You can email us at info@buzz-education.com and we’ll get back to you as soon as we can. Or, if you’d prefer, give us a call on 01257 460036 and chat to one of our friendly team members.