EMAIL MARKETING / STRATEGY & PLANNING
Strategic education campaign planning
Explore how we achieve results for education suppliers through our evidence-based approach to education campaign planning.
1. Getting to know your unique goals
We’ll work with you to understand your unique marketing goals and create a bespoke campaign strategy that aligns with your objectives. For example, are you looking to boost your lead generation? Increase your brand awareness? Generate event signups?
2. Pinpointing your prime audience
We’ll help you pinpoint which teachers and decision makers are most relevant to your offering and the types of schools and settings most likely to engage. We’ll then create your bespoke, GDPR-compliant education mailing list optimised to generate teacher engagement.
3. Coordinating your campaigns
Through our extensive campaign data and insider education knowledge, we know when the best times are for your education marketing. We’ll help you coordinate your education campaigns around your unique timescales, the UK school term dates, school budget cycles and key times for spend, plus wider seasonal education events such as GCSE and A-Level exams.
4. Your campaign discovery call
You’ll be able to book a 30-minute campaign planning call where we’ll listen to your marketing goals, learn more about your education offering and share the best approach to increase your leads based on tried and tested approaches for your unique sector.
We love what we do, and our clients do too
See why clients choose to work with us year after year.
After just two rounds of email marketing we are already seeing positive engagement from regions we probably wouldn’t have reached yet ourselves. The experience so far has been excellent and we have now engaged Buzz to run our full email marketing programme for this year. Kate has been incredibly supportive, and the wider team supporting on the campaign have also been great.
We have been delighted by the customer service. Whenever we have had a question or issue [Buzz Education] have been quick to respond and have proved themselves to be not only a professional organisation but one who actually cares about their clients. They have provided excellent value for money and we would not hesitate to recommend their services to other education providers.
“A huge thank you to you and your team. The Year 6 class thoroughly enjoyed your visit.”
“With the help of Buzz Education we were able to achieve fantastic results for our campaign which saw us increase participants by over 200% and income by 421%.”
“It was such a great session which the children and I both enjoyed. To have a professional come into class and show the children how the skills taught in school are used in the real world was great. We always try to link our classroom learning to real-life skills but to hear it from someone else always has a greater impact on the children. Thank you so much for spending the time to plan alongside me too, as this made our learning so much more meaningful.”
FREE RESOURCE
UK Term Dates Guide
Coordinate your marketing to education campaigns with the help of our free UK Term Dates Guide.
Strategy & planning FAQs
When is the best time to email schools?
The best time to email schools can vary throughout the year. We find campaigns sent before school starts, during break times and after school perform better. In terms of the time of year, we find campaigns sent around the busiest windows in the school year e.g. not during exam week, achieve higher engagement rates. During the education campaign planning, we’ll share timing recommendations based on your unique product or service.
Do you offer campaign consultation?
Yes we do. You can book an education campaign consultation with Kate, our Client Success Manager. She’ll talk you through our expert recommendations for your unique organisation, covering topics such as your email campaign strategy, focus, timings, audience and more.
How do you identify the right teachers and schools for my campaign?
We carefully review your offering to determine which roles, departments and school types are most likely to engage. Using our education database, we then build a tailored, GDPR-compliant mailing list designed to reach the teachers and decision makers most relevant to your product or service.
How should I structure a school campaign?
Your email campaigns to schools should have an engaging, persuasive subject line and preview text. Your body copy should include a powerful header, clear benefits placed prominently throughout, high-quality visuals, direct call-to-action buttons, and more. During your education campaign planning call, you’ll discover expert tips on how to structure your content, tailored to your product or service.