Insights from Buzz Education

82% of academy respondents reported some or considerable freedom to choose their own suppliers. Our research explores how much control MATs really have over academy purchasing, when central approval is needed and what education suppliers should do about it.

Learn how to sell to MATs and academy schools using new research on purchasing decisions, budgets and effective education marketing strategies.

A teacher wanting your product doesn’t mean the school will buy it. See who approves spending, from subject leaders to governors and MATs.

Learn how to have better conversations with school decision makers, build relationships and generate leads with email marketing and live sessions.

Sell to schools? See how the new Ofsted framework connects to attendance, SEND, EdTech, safeguarding, wellbeing and other education products and services.

Five key September 2026 education announcements, from Ofsted and free school meals to procurement changes, and what each one means for education suppliers.

We analysed hundreds of charity email campaigns to schools to see what drives engagement, from campaign objective and targeting to email design.

Our analysis of 1,300+ education marketing campaigns reveals non-sales emails outperform sales-led ones by 17%, and what to send to schools instead.

Are head teachers always the best people to target? Our education marketing data reveals why relevance often matters more than seniority.

We analysed 1,300+ education email campaigns to reveal what really drives engagement, from industry benchmarks to email length and send day.