How Buzz Education helped reach 23,000 pupils with life-changing financial skills
Empowering the next generation with financial literacy
In a time when financial education is more important than ever, the Chartered Insurance Institute (CII) made a bold commitment: to help young people across the UK gain the skills and confidence to manage their finances through engaging, curriculum-aligned workshops.
But to reach students, you need to first reach the teachers and decision makers, and that’s where Buzz Education came in.
Through a smart, collaborative email marketing strategy, we helped CII connect with thousands of UK schools, boosting workshop bookings and dramatically expanding their impact. The results? Over 23,000 pupils supported in just one academic year.
A trusted partner in education marketing
CII first partnered with Buzz Education back in 2019. Their goal was clear: to promote My Personal Finance Skills, their free financial education workshop programme, to secondary schools and sixth forms across the UK.
CII needed a marketing agency that didn’t just deliver services, but acted as an extension of their in-house team. They found just that in our flexible, insight led marketing packages and education sector expertise. Our approach, reputation, and deep understanding of the education landscape made Buzz Education the perfect fit, reinforced by a glowing recommendation from one of our existing clients.
A campaign that delivered more than clicks
Our strategy for CII was more than just hitting inboxes; it was about delivering results.
Working hand-in-hand with CII’s Education Programme Manager, our team developed and delivered:
- 6 expertly crafted email campaigns, written and designed in-house by our education content specialists.
- Targeting over 9,600 key education decision makers including heads of sixth form, careers leads and PSHE coordinators.
- Tailored messaging to schools teaching 15 to 18 year olds, across academies, independents, and state schools.
We didn’t just stop at initial outreach. By layering in a Top Prospects follow up email to warm leads, we helped CII nurture interest and convert engagement into confirmed bookings.
“Buzz Education is like an extension of our in-house marketing team. They’re so easy to work with and nothing is ever too much to ask.”
George Tsounias,
Education Programme Manager, Chartered Insurance Institute
The impact: From 180 to 700 workshops
Thanks to the power of a focused and flexible email marketing strategy, CII saw an incredible surge in interest:
- Workshops increased from 180 to 700 per year
- All workshops fully booked
- 58,638 emails delivered
- Over 23,000 pupils reached in one academic year
They now routinely use insights from our email campaigns and blog resources to fine-tune their strategy, choose the best times to send emails, and shape content that resonates with educators.
“The key insights on content messaging were great, and the updates on education news, particularly teacher strikes, helped us decide the best time to send out our email campaigns.”
George Tsounias,
Education Programme Manager, Chartered Insurance Institute
Why this matters to you
If you’re an education supplier looking to grow your reach, build long-term school relationships, and inspire young minds, this case study shows what’s possible with the right strategy and a committed partner.
Marketing to schools takes more than just sending emails. It takes knowing when to talk, what to say, and who to say it to. With Buzz Education, you get a team that understands all three.
“It’s been amazing to see the impact our email campaigns have had on CII’s school bookings. We’re privileged to support such a meaningful mission.”
Kate Kalkerts Education Content Strategist
Ready to scale your impact?
If you’re ready to inspire thousands of students and boost your education programme’s visibility, let’s talk. Whether you’re launching a new initiative or scaling an existing one, Buzz Education has the tools and expertise to help you succeed.