About Time Marketing

Promoting school trips and educational days out to primary schools in the North-West.
industry: Agency, School Trips
service: Education Data

Buzz Education has provided targeted education data to About Time Marketing since 2019.

They use our flexible, custom-built education database to support their client’s marketing activity to over 1,100 primary schools in the North-West of England.


About Time Marketing is an agency that provides marketing services to the tourism industry and visitor attractions in the North-West.

They first approached Buzz Education in 2019 for support promoting educational days out and school trip opportunities for their client, Leighton Hall.

Leighton Hall provides year-round indoor and outdoor learning opportunities and educational days out to EYFS, Key Stage 1 and Key Stage 2 school groups. They wanted to connect with key decision makers in primary schools to raise awareness of their educational themes and activities, generate group bookings and build ongoing relationships with local schools.

As a marketing agency, About Time Marketing has all the in-house resources to create and coordinate their own marketing campaigns, so they approached Buzz Education to find an accurate and targeted education mailing list to support this. They were so pleased with this package and the results they achieved – they soon booked another!

Kate Bowyer Director, About Time Marketing


A custom-built education database


primary schools in targeted North-West postcode areas.


postal addresses,
phone numbers and school email addresses.


names of head teachers, key stage 1 and 2 coordinators and school trips coordinators.


data accuracy guarantee.

Our education data is the perfect solution for About Time Marketing as it allows them to connect with schools and decision makers in their specific target region and coordinate their own marketing activity throughout the academic year.

Our campaign strategists worked closely with About Time Marketing to recommend the specific school types, postcode areas and job roles to include in their database. The additional named contacts included in the database means About Time Marketing can personalise their marketing emails with the names of the specific decision makers they want to connect with. And we know that personalising emails can boost engagement rates by up to 46%!

Our GDPR compliant education data is constantly checked and updated. Plus, unlimited live access to the data through every 12-month subscription means About Time Marketing can confidently access accurate, verified data for every marketing campaign they send.



About Time Marketing uses the education data to send 2 postal marketing campaigns, plus a series of ongoing emails and follow up campaigns, at key times throughout the academic year.

They’ve found this multi-channel approach achieves great engagement rates for their client.

Using the additional named contact data to personalise their marketing means they’re confident their postal campaigns will directly reach the named targets. And we know that at least 84% of school office staff will forward emails marked ‘FAO additional named contact’ directly to the contact too.

Kate Bowyer Director, About Time Marketing


Marketing to Education Calendar

Plan and organise your marketing for the 2023-24 academic year with our Marketing to Education Calendar.


About Time Marketing frequently accesses the live education database to coordinate marketing campaigns on behalf of Leighton Hall. A new data download before every campaign means they’re always targeting the most up-to-date teachers and decision makers.

Our education data has helped About Time Marketing to enhance the marketing services they provide for their client, Leighton Hall, and promote their educational days out to local schools. It’s allowed them to coordinate their own marketing activity on behalf of their client, confident in the knowledge they’re using accurate and verified mailing lists. As a result, Leighton Hall have boosted awareness of the educational opportunities they offer, generated repeat bookings and built relationships with more schools in the North-West over the last 4 years.


“I’ve used Buzz Education for many years. The service is always exceptional and the education data I receive is always accurate. I haven’t considered using anyone else as it’s always easy to work with Buzz.”

Kate Bowyer Director, About Time Marketing