CASE STUDY
About Time Marketing
service: Education Data
Buzz Education has provided targeted education data to About Time Marketing since 2019.
They use our flexible, custom-built education database to support their client’s marketing activity to over 1,100 primary schools in the North-West of England.
THE STORY
About Time Marketing is an agency that provides marketing services to the tourism industry and visitor attractions in the North-West.
They first approached Buzz Education in 2019 for support promoting educational days out and school trip opportunities for their client, Leighton Hall.
Leighton Hall provides year-round indoor and outdoor learning opportunities and educational days out to EYFS, Key Stage 1 and Key Stage 2 school groups. They wanted to connect with key decision makers in primary schools to raise awareness of their educational themes and activities, generate group bookings and build ongoing relationships with local schools.
As a marketing agency, About Time Marketing has all the in-house resources to create and coordinate their own marketing campaigns, so they approached Buzz Education to find an accurate and targeted education mailing list to support this. They were so pleased with this package and the results they achieved – they soon booked another!
“Working with Buzz Education is easy and 100% wonderful; they’re really friendly people.”
THE SOLUTION
A custom-built education database
1,156
primary schools in targeted North-West postcode areas.
1,156
postal addresses,
phone numbers and school email addresses.
963
names of head teachers, key stage 1 and 2 coordinators and school trips coordinators.
99%
data accuracy guarantee.
Our education data is the perfect solution for About Time Marketing as it allows them to connect with schools and decision makers in their specific target region and coordinate their own marketing activity throughout the academic year.
Our campaign strategists worked closely with About Time Marketing to recommend the specific school types, postcode areas and job roles to include in their database. The additional named contacts included in the database means About Time Marketing can personalise their marketing emails with the names of the specific decision makers they want to connect with. And we know that personalising emails can boost engagement rates by up to 46%!
Our GDPR compliant education data is constantly checked and updated. Plus, unlimited live access to the data through every 12-month subscription means About Time Marketing can confidently access accurate, verified data for every marketing campaign they send.
THE STRATEGY
About Time Marketing uses the education data to send 2 postal marketing campaigns, plus a series of ongoing emails and follow up campaigns, at key times throughout the academic year.
They’ve found this multi-channel approach achieves great engagement rates for their client.
Using the additional named contact data to personalise their marketing means they’re confident their postal campaigns will directly reach the named targets. And we know that at least 84% of school office staff will forward emails marked ‘FAO additional named contact’ directly to the contact too.
“We regularly email and post newsletters to schools to keep them up to date with everything that’s happening at Leighton Hall. Buzz Education’s data helps me to target the key decision makers. I can send subject specific package information to the relevant teachers, along with more general information to head teachers and school trips coordinators.”
ACADEMIC YEAR 2023-24
Marketing to Education Calendar
Plan and organise your marketing for the 2023-24 academic year with our Marketing to Education Calendar.
“I’ve used Buzz Education for many years. The service is always exceptional and the education data I receive is always accurate. I haven’t considered using anyone else as it’s always easy to work with Buzz.”