CASE STUDY
Book the Cinema
industry: School Trips
Our managed email marketing service has helped Book the Cinema provide exciting and engaging educational cinema trips to over 31,000 primary and secondary schools all over the UK.
THE STORY
Book the Cinema provides schools with private-hire cinema trips, as well as exclusive educational screenings linked to the current curriculum in subjects such as history and English.
They first reached out to Buzz Education in 2022 for support promoting their personalised movie experiences to education establishments across the UK.
Our client success team had an initial consultation with Book the Cinema’s Marketing Manager to understand their goals and their specific target audience. Book the Cinema were looking for a marketing agency to help create awareness in education and generate bookings during times when their own team was focused on managing private bookings.
The team had already signed up to receive our email updates and explored our client case studies which gave them confidence in the services we provide.
“The team at Buzz Education are very flexible. We needed to send over specific postcodes to target and this was no trouble at all. Charlotte and Kate are very easy to work with, and nothing is ever too much trouble.”
THE SOLUTION
A targeted email marketing campaign
6
email campaigns, written and designed by our creative specialists.
31,736
Targeted mailing list including senior leaders and school trip coordinators.
25
All primary and secondary schools within a 25-mile radius of the cinemas.
Their dedicated campaign strategist developed a tailored marketing strategy to help Book the Cinema build awareness and generate school trip bookings by targeting the most relevant schools and decision makers closest to their cinema locations.
For their first campaign, we recommended our Buzz Expert package which also included a free resend. Our flexible campaign options meant the team could schedule their email campaigns at times that suited their business needs between May 2022 and May 2023. This long-term approach helped Book the Cinema to target key decision makers at the most relevant points throughout the academic year.
Our education news updates meant Book the Cinema had access to all the key insights they needed to plan their marketing strategy.
They regularly accessed our free resources and blog to find key insights on school spending and email marketing trends.
“The education insights were a great way to keep us updated on the latest education news, whilst also helping us to plan our marketing strategy around school budgets and the best time of year to send. The knowledge the team has provided is amazing and very helpful.”
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THE CAMPAIGNS
Our in-house creative team developed fun and engaging email content and HTML designs to help the campaigns stand out in teachers’ inboxes.
Our creative team worked closely with Book the Cinema to create unique designs that aligned perfectly with their brand image and website. Short and snappy emails, with eye-catching and recognisable movie posters helped the emails to catch attention. Book the Cinema enhanced their campaign by adding several additional options to their package:
- 1 x A/B subject line test to help identify the most engaging subject lines to achieve the maximum amount of opens.
- 1 x top prospects follow up email to all decision makers who engaged with their emails. This was a great way to nurture their warm leads and build relationships.
- 1 x school survey to give schools a say in the selection of educational movies that Book the Cinema would provide.
These campaign enhancements were an ideal way to help Book the Cinema boost their engagement rates, build relationships, and make vital decisions about their marketing strategy and movie provision.
“It’s been amazing to work with Book the Cinema and promote their exclusive school trip cinema screenings.
To hear that we’ve had such a positive impact on their school bookings and business model is rewarding for the team at Buzz Education!”
“The team at Buzz Education are amazing, they’ve always pre-empted our ideas with their valuable thoughts and advice. They’re fantastic and we’ve loved the impact the campaigns have had on our school bookings. We would 100% recommend Buzz Education and can’t wait to work with them again in the future.”