National Book Tokens

Supporting reading and literacy for learners in UK schools and inspiring children of all ages to read for pleasure.
service: Education Data
industry: Study Resources

Supporting reading and literacy for learners in UK schools and inspiring children of all ages to read for pleasure.

Buzz Education has provided National Book Tokens with access to an extensive and accurate education database every year since 2015. They use our UK-wide education data to coordinate their own email marketing to all UK education establishments.


National Book Tokens is the UK’s leading gift card scheme for books. Their gift cards help booklovers to choose the books they want from hundreds of bookshops across the UK and Ireland.

The team first connected with Buzz Education in 2015 as they wanted to:

ㅤRaise their brand awareness across the UK education sector.

ㅤLet schools know how the vouchers can help develop children’s reading skills.

ㅤEncourage more children across the UK to read for pleasure.

The team were keen to access school email addresses so they could coordinate their own email marketing in line with their wider communications strategy. They approached Buzz Education to access an accurate and extensive education database to help them achieve their marketing goals.



A custom-built education database


education establishments across the UK.


data accuracy guarantee.


postal addresses, phone numbers and email addresses.

Our education data is the perfect solution for National Book Tokens as they can use it to coordinate their own marketing campaigns at key times throughout the academic year. They include all UK schools in their custom-built database to allow their marketing campaigns to reach a nationwide education audience. This includes primary schools, secondary schools, further education establishments, and universities.

With unlimited access to the live data throughout every 12-month subscription, National Book Tokens are confident that they’re accessing the most up-to-date, GDPR compliant data available for every marketing campaign they send.



National Book Tokens have developed a comprehensive marketing strategy that aims to encourage children to read, support the development of reading skills and establish long-lasting relationships with schools.

“We primarily use the data for our big schools prizegiving campaign in the summer. It enables us to use the full marketing mix to raise awareness and ensure front-of-mindedness during this key period for our business. In recent years, we’ve expanded our comms to include ongoing campaigns throughout the year, raising the profile of our brand, key sponsorships and values.”

Lisa Bywater Marketing Manager, National Book Tokens


Marketing to Education Calendar

Plan and organise your marketing for the 2023-24 academic year with our Marketing to Education Calendar.


The team at National Book Tokens regularly access their live education data to run nationwide email marketing campaigns. By downloading a refreshed data file before every campaign, they’re confident that they’re always reaching the most accurate contacts.

Our education data has helped National Book Tokens to significantly expand their reach in the education sector and cement their position as the leading book voucher provider for UK schools. That’s why they continue to renew their education data subscription with us year after year. 


Buzz Education have been a pleasure to work with, from their helpful and friendly team to the ease of use of their website and the database itself.”

Lisa Bywater Marketing Manager, National Book Tokens