Royal Museums Greenwich

Enriching children’s learning experiences with engaging, cross-curricular sessions and school trips for all year groups.
service: Email Marketing
industry: School Trips, Study Resources

Our tailored email marketing packages have helped Royal Museums Greenwich to increase school group bookings and promote their interactive sessions and resources to over 16,000 key decision makers in UK schools.


Royal Museums Greenwich is a national museum covering 4 sites: the Royal Observatory, Cutty Sark, National Maritime Museum and the Queen’s House.

The museum also includes The Prince Philip Maritime Collections Centre and the Caird Library and Archive. Through their extensive collections, artefacts and objects, they reveal and share fascinating stories about the sea, space, world history, and creativity.

In 2020, Royal Museums Greenwich reached out to Buzz Education in search of a specialist education marketing agency who could help them expand their reach in the education sector, promote their digital sessions to a national audience and encourage more schools within the London area and further afield to book onsite sessions. They already had an in-house marketing team who regularly marketed to the general public, however they were looking for support specifically from education experts to help them connect with teachers and decision makers

We were delighted to help the team promote their digital and onsite cross-curricular school sessions and teacher CPD events. Their school sessions span a diverse range of topics such as: Diversity, Art and Citizenship, Tudors and the Sea, and Materials that Matter.


“It’s really useful to work with marketing experts who are really well-versed in the schools’ audience.”

Ruth Boley Senior Manager: Learning, Royal Museums Greenwich


A tailored email marketing package


email campaigns, written and designed by the Buzz Education creative specialists.


direct email addresses of teachers and decision makers.


mile radius of London set as geographical target.

To help the team connect with their target education staff and increase school group bookings, our campaign strategist worked closely with them to create a segmented mailing list. Their mailing list included the direct email addresses of deputy heads, assistant head teachers, KS1 and KS2 coordinators, heads and teachers of history, heads and teachers of humanities, heads and teachers of art, and SENCOs.

For their most recent marketing package, Royal Museums Greenwich decided to go with Buzz Growth, our most popular package which includes 3 professionally written and designed email campaigns.

By choosing our Buzz Growth package, the team were able to successfully promote a wide range of school sessions for different education phases throughout the academic year. Our flexible campaign schedule meant that we were able to help the museum promote their sessions at times that aligned with their upcoming events.



One of our creative copywriters worked closely with the team’s Senior Learning Manager to plan the structure of each email campaign and identify the sessions they were keen to increase engagement with.

Across the 3 email campaigns, we helped Royal Museums Greenwich to promote their cross-curricular primary and secondary school sessions, SEND sessions and resources, and teacher CPD sessions. They were also able to expand their education network and capture teachers’ data by including a short email subscribe section in each email.

Royal Museums Greenwich found our UK Term Dates guide helpful when planning their marketing schedule. They also found our other free resources useful for enhancing their knowledge of the education sector and discovering the best times to send their campaigns.



UK Term Dates

Coordinate your marketing to education campaigns with the help of our free UK Term Dates Guide.

“It was really interesting to know that there are optimal times to send emails to schools. The team was great to work with and I would definitely recommend the copywriting service.”

Ruth Boley Senior Manager: Learning, Royal Museums Greenwich

“I’ve loved working with the Royal Museums Greenwich team on their email marketing campaigns.

I enjoyed adopting their playful tone of voice to communicate the energetic nature of their school sessions and the fascinating topics they explore.”  

Jen Murphy Copywriter


Our managed email marketing campaigns helped Royal Museums Greenwich to further establish themselves in the education sector and raise awareness of their school sessions to a greater number of teachers and decision makers within the London area and further afield.

With the help of our expert creative team, their campaigns achieved great engagement rates. For example, their September campaign achieved a brilliant, 35% open rate, 31.40% click through rate and an impressive 465 clicks on their Schools Hub page alone.


“The Buzz Education team were really quick at getting back to our emails and answering any questions that we had. They were very professional, very supportive and understanding of our time restraints. Would highly recommend.”

Ruth Boley Senior Manager: Learning, Royal Museums Greenwich