Stay up to date with UK schools

We’ve seen some big changes in education, and for education suppliers and marketing
to schools, over the last few months.

As most schools across the UK have now reopened to all pupils for the new academic year,
the future is looking bright for education suppliers. We know that schools and teachers are
engaging with the right marketing, and school finances are in a fantastic position.

Take a look at our Education Insights where you’ll find everything you need to know
about what’s happening in schools right now and what it means for education suppliers.

Go to Education Insights now

Michael McVerry

If you need any advice during this time, please just call us on 01257 460036.

Most importantly, please take care of yourselves and stay safe.

Build your brand in schools with a long-term strategy

Home > Long Term Brand Building

Work with your dedicated Campaign Strategist to create a long-term marketing to schools plan

Build trust in your brand by sending valuable content to schools on a regular basis.

Regular and meaningful contact with teachers and decision makers will mean you don’t need to rely on luck to be top of mind at the right moment.

Let's get started

"The service offered by Buzz Education has been invaluable.

Their process of getting to know us as a client and understand what we want to achieve makes my job much easier."

David

Teachers' Retirement Agency

How it works...

No two long-term strategies for marketing to schools will be identical, and the right approach for you will depend on a variety of factors.

Your Campaign Strategist will help you develop a plan that’s right for you.

Having said that, there are a few essential elements to any great long-term strategy…

The audience

Your Campaign Strategist will help you choose from 120 job titles to build the perfect audience for your campaign.

The timing

There’s a lot to consider when deciding when and how regularly to market to schools.

Have you checked when school holidays are? Is there anything significant on the school calendar that might make teachers and decision makers more receptive to your message? Is there a particular day and time that is best for emailing schools?

The Buzz Education team can help with all of this!

The content strategy

The central focus of any good long-term strategy is your content plan. You can market to schools as regularly as you like – as long as you have something of value to say. Good content is the difference between building brand awareness, and sending your audience straight to the unsubscribe!

We’ll help you plan your content in advance for the best results.

The learning phase

Use split testing and analytics after each stage of your campaign to optimise the next message.

What worked well? What could have been better?

We’ll help you interpret your results to make the most of your campaign.

The top prospects

After each email to schools, we’ll send you the data for those who engaged with your content.

This is a great opportunity for you to follow up with these people while their interest is warm.