Stay up to date with UK schools

We’ve seen some big changes in education, and for education suppliers and marketing
to schools, over the last few months.

As most schools across the UK have now reopened to all pupils for the new academic year,
the future is looking bright for education suppliers. We know that schools and teachers are
engaging with the right marketing, and school finances are in a fantastic position.

Take a look at our Education Insights where you’ll find everything you need to know
about what’s happening in schools right now and what it means for education suppliers.

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Most importantly, please take care of yourselves and stay safe.

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Schools reopening –
what it looks like

Home > Resources > Schools reopening – what it looks like

This week most Primary and Secondary School pupils and staff across the UK have returned to school.

Here at Buzz Education, we thought we’d give you a detailed snapshot of what schools currently look like and how they’re keeping everyone safe. Take a look to see if there’s anything you can help schools with and add it to your marketing calendar.

After the government announced schools are reopening, they also provided updated guidance on how to keep pupils, teachers and staff safe. 

It’s important to note, the government revealed there isn’t a one size fits all approach. Schools have the freedom to manage this how they see fit, as long as all safety measures are in line with the guidance. Plus, we’ve discovered a lot of schools are able to use the same processes they’d already adopted when they opened in September 2020. 

In order to shine a light on any marketing opportunities you should develop, we’ve dug a little deeper and collected all the information we think is beneficial to you from the guidelines and our 2021 schools survey.

How teachers and school staff feel about returning to school

We asked 200 teachers and school staff across the UK a series of questions about returning to school:

  • 64% of teachers said they feel positive about the return to school.
  • 57% of Head Teachers reported feeling positive or excited.

Understandably 50% of teachers reported feeling nervous about Covid-19 rates rising now schools have reopened.  However, it’s hoped that, as more teachers become eligible for the vaccination over the coming months, we’ll start to see a more confident teaching community.

Schools Covid-19 safety measures

Government guidance

Minimise contact


Primary and Secondary Schools need to reduce the number of pupils mixing. They can:

  • Keep pupils separated into consistent class or year bubbles. 
  • Maintain social distancing in Secondary Schools.
  • Limit the sharing of rooms and social spaces. 
  • Consider staggered break times, lunch times, start and finish times. 
  • Avoid large gatherings. 
  • Encourage pupils to not use public transport. 
  • Allocate specific toilet blocks for individual bubbles. 
  • Have their own frequently used equipment.
  • Remove all unnecessary items from classrooms and make use of all space, including outdoor space.
  • Develop seating plans and ensure pupils do not sit facing each other. 


In order for teachers and staff to easily deliver the timetable and specialist provision, they’re allowed to move across different classes and year groups.

To keep safe, they should:

  • Maintain social distancing at all times, including in shared staff spaces.
  • Minimise the number of interactions or changes wherever possible.
  • Encourage staff to not use public transport. 


Primary Schools

  • Pupils won’t be tested in school.
  • Staff will continue to use at home test kits twice a week.

Secondary Schools 

  • Pupils will have three tests at school. 
  • After this, they will be provided with home test kits for regular testing.
  • Staff will use at home test kits twice a week.


Primary and Secondary School pupils, staff and other adults must not come into the school if:

  • they have any Covid-19 symptoms.
  • a member of their household or bubble has Covid-19 symptoms.
  • they’re required to quarantine having recently visited countries outside the Common Travel Area.
  • they’ve had a positive test.
  • they’ve been in close contact with someone who has tested positive. 

Schools must keep in contact with any child that’s self isolating and considered vulnerable. 

If a staff member or child in a school bubble tests positive, then the whole bubble will be asked to
self-isolate and will return to home-learning for the isolation period.

If schools have two or more confirmed cases within 14 days, or an overall rise in Covid related absences, they may have an outbreak. 

Face masks

Primary Schools

  • Pupils don’t need to wear face masks. 
  • Staff and visitors should wear face coverings where social distancing can’t be maintained.

Secondary Schools 

  • Pupils and staff should wear face masks when moving around, where social distancing can’t be maintained.
  • Face masks don’t need to be worn by pupils when outdoors.
  • Pupils aged 11 and over must wear a face covering when travelling on public or dedicated school transport to school.
  • In Northern Ireland, face coverings must be worn in staff rooms, during adult to adult meetings lasting more than 15 minutes and by adults visiting the school site. 


Most Primary and Secondary School staff won’t require PPE beyond what they would normally need for their work.

Additional PPE is only required when:

  • a pupil becomes ill with Covid-19 symptoms, and only then if a 2 metre distance cannot be maintained.
  • performing aerosol generating procedures (AGPs).
  • when working with children and young people who cough, spit or vomit but do not have Covid-19. 

This is what teachers have told us:


Government guidance

Hand washing

Primary and Secondary School staff and pupils must clean their hands regularly, including:

  • when they arrive at the school.
  • when they return from breaks.
  • when they change rooms.
  • before and after eating.
  • after using the toilet.

Respiratory hygiene

The ‘catch it, bin it, kill it’ approach continues to be very important. To make sure this is enforced, Primary and Secondary Schools need to make sure there are enough tissues and bins available. 

To improve the air quality in shared spaces Primary and Secondary Schools should consider a variety of measures including: 

  • mechanical ventilation systems.
  • natural ventilation – opening windows and internal doors as well as external doors where necessary.  


Areas and spaces

Primary and Secondary Schools need to develop enhanced cleaning schedules. It should include more frequent cleaning of:   

  • shared rooms and areas.
  • regularly touched surfaces.


Classroom based resources:

  • can be used and shared within the bubble.
  • must be cleaned regularly.

Resources that are shared between classes or bubbles: 

  • should be cleaned frequently.  
  • cleaned before being moved between bubbles.
  • or allowed to be left unused for a period of 48 hours (72 hours for plastics). 

Outdoor playground equipment should be frequently cleaned. 

Pupils should limit the amount of equipment they bring into school, including essentials such as:

  • lunch boxes
  • hats and coats
  • books
  • stationery
  • mobile phones.

Our 2021 schools survey has revealed:

  • Hand sinister will be made widely available around schools. 
  • Windows and doors will be left open at all times in many schools.

Additional support

Government guidance

Mental health

In order to support any pupils who are feeling anxious, stressed or are experiencing low mood as a result of the pandemic, staff need to reaffirm that these emotions are a normal and valid response. 

Staff are encouraged to use pastoral and extracurricular activities to:

  • support the rebuilding of friendships and social engagement
  • address and equip pupils to respond to issues linked to Covid-19
  • support pupils with approaches to improving their physical and mental wellbeing.

School trips

School trips are on hold for the time being but will be reviewed as restrictions continue to ease.

Extracurricular activities

  • All before and after school activities and clubs can resume. 
  • Performances can take place without an audience. 
  • Playing instruments and singing in groups should take place outdoors wherever possible. If indoors, schools should consider limiting the numbers in relation to the size of the space.
  • Pupils should be positioned back-to-back or side-to-side when playing or singing.
  • Avoiding sharing instruments and equipment.
  • If instruments and equipment have to be shared, disinfect regularly and always between users.

This is what teachers have told us:

Buzz’s top tips for education suppliers:

  • Support schools in navigating these guidelines. 
  • Let schools know how you can help them put suitable measures in place.
  • Continue to offer your industry expertise and advice to schools in your area of knowledge.

Contact us today and together we can plan your next marketing to schools campaign.

Give us a call on 01257 460036 or email

Get in touch
Contact us today and together we can plan your next marketing to schools campaign.<br><br>Give us a call on 01257 460036 or email

All the information provided has been sourced from the Buzz Education 2021 schools surveys and official government documentation: England , Northern Ireland , Scotland , Wales.