What’s the most important rule of marketing planning?
Understand your customer!
You need to understand who they are, what they like, how they operate, who makes the decisions, and more.
And marketing to schools is no different.
To begin successfully marketing to the UK education sector, it’s important to get to know the teachers and decision makers you want to market to.
To get you started, here’s your quick guide to the UK education sector:
• There are around 30,000 schools, colleges and universities across the whole of the UK (England, Scotland, Wales and Northern Ireland).
• There are around 24,000 Primary Schools, which children attend from the age of four.
• There are around 7,500 Secondary Schools, with children from the ages of 11 to 16.
• There are different types of school, including Academy Schools, Independent Schools and Special Schools. Find out more in our guide to UK schools.
• Children can leave formal education at the age of 16.
• Many go on to Further Education from ages 16 – 18, and then Higher Education (university) from the age of 18.
• Any children who leave formal education at 16 must start an apprenticeship or traineeship until the age of 18.
• The National Curriculum is divided into fixed stages of study – EYFS and Key Stages 1 to 5. Schools must teach a prescribed course of study for each stage. Read more in our guide to UK schools.
• School term dates vary across the UK. Look at our Term Dates Guide for all the dates in your area.
• Schools employ staff to do all sorts of jobs, from teaching, to HR, to maintenance, and more. In fact, there are over 120 different job roles in UK schools.
• Schools are given their own budget by the Government to buy all the products and services they need. Read our quick guide to school finances.
• The UK education budget for 2019-20 is £90 billion. In comparison to other Government Departments, the education budget has remained fairly static for a number of years.
• The financial year runs from April, except for Academy Schools who run from September. Read our guide to school spending to find out about school budgets and how the buying process works.
Don’t forget, every school is unique, so the above is very much an overview. But it should be enough to get you started with your marketing to the UK education sector!
For more support with your marketing to schools planning, take a look at our resources – you’ll find planning ideas, marketing trends, tips on how to generate more leads, and more.
And as always, feel free to give us a call or email at any time to chat through your marketing plans.
Our friendly Customer Campaign Strategists will happily advise you about the best options and put together a bespoke marketing plan for you.Get in touch now