CASE STUDY
CrusaderAV
industry: Marketing
Through our specialist email marketing service, we’ve helped CrusaderAV to effectively promote their audio-visual solutions to education staff and generate qualified leads in schools for their clients.
THE STORY
The team at CrusaderAV were looking for a strategic way to boost their visibility in education, generate qualified leads, and build long-term relationships with schools.
CrusaderAV provides tailored audio-visual products for schools across the UK. From interactive panels to digital signage projection to control systems, the team help educational settings to enhance their learning environments with reliable, easy-to-use technology. They were looking for a strategic way to boost their visibility in education, generate qualified leads, and build long-term relationships with schools. The team were looking for a marketing to education agency who could help them generate qualified leads and connect directly with schools through targeted, data-driven marketing. Luckily for them, that’s just what we do.
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“Buzz Education’s deep understanding of the education sector, combined with tailored campaigns and insights, makes them an ideal partner for reaching decision-makers in schools.”
THE SOLUTION
A long-term email campaign to schools nationwide
13
Strategically crafted email marketing campaigns
Bespoke education mailing list including Head Teachers, Deputy Head Teachers, Business Managers, Heads of ICT and IT Managers
Opportunity Leads database with contact information of all engaged teachers per campaign
Through a collaborative process, our team of education marketing experts worked closely with CrusaderAV to build a long-term campaign that achieved their primary objective: to increase awareness and drive engagement around innovative AV solutions that enhance learning environments.
We recommended our Buzz Annual plan, a 12-month campaign series including 13 individual email campaigns delivered directly to their chosen education contacts. This plan also included 13 Opportunity Leads databases sent after each campaign with the contact details of teachers who’d engaged.
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“The support and insights from the team played a key role in shaping our campaign strategy. We regularly referred to their education sector reports and audience insights to better understand the priorities and pain points of school decision-makers. This helped us tailor our messaging to focus on the real-world impact of AV technology in classrooms – rather than just product specs.”
THE STRATEGY
In advance of each campaign, our specialist copywriters worked with the team to identify which products they were looking to promote, offering their expert advice and tailored support to maximise teacher engagement and help the team generate qualified leads in schools
With detailed information on each product, our dedicated copywriter then carefully crafted the campaign copy, highlighting the benefits of Crusader’s audio-visual solutions for schools and placing emphasis on the exclusive education deals available. Following approval of the campaign copy, our digital designer then built powerful, striking designs that showcased the high-tech products available. One week after each campaign, we sent a post-campaign analytics report to the team with information on their campaign’s performance:
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““The post-campaign analytics report was extremely useful. It gave us a clear breakdown of how each email performed – from open rates and click-throughs to engagement with specific content like product brochures and demo requests. The insights helped us identify which messaging and visuals resonated most with school decision-makers, allowing us to refine future campaigns.
The creative team brought our vision to life with visuals and messaging that resonated with educators. Their ability to translate technical product features into benefits that matter in a classroom setting was key to the campaign’s success. We worked closely together to ensure the email designs were not only visually engaging but also optimised for deliverability and click-through performance.”
THE RESULTS
Increased unique website visits within 72 hours of the first send
Direct enquiries from schools, resulting in 1 confirmed order within the first month
Increased downloads of product brochures and classroom integration guides
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“Our campaigns have delivered measurable success in driving engagement and generating leads within the education sector.“
With the help of our trusted email marketing service, we’ve successfully helped CrusaderAV to generate qualified leads in schools for their clients
- High click-through rates, especially on product-focused emails featuring interactive displays and classroom audio solutions.
- A steady increase in qualified enquiries, with schools reaching out for demos, quotes, and consultations – translating into real sales opportunities for their clients.