CASE STUDY
Cats Protection
service: Education Data, Staff-Room
Through our expansive education database, we’ve helped Cats Protection to raise awareness of their educational resources and increase school bookings in their target UK regions.
THE STORY
Cats Protection reached out to us back in 2016 for support with expanding their reach in education and increasing school bookings.
As the UK’s Largest Cat Welfare charity, the team help an average of 157,000 cats and kittens every year through their volunteer-run branches and centres. The team were looking for an education marketing partner to help them promote their education resources to teachers and increase school bookings across the UK. Our expansive education database and team of education marketing specialists were the perfect match.
“We found the process really easy and simple – the team at Buzz Education go above and beyond in terms of making sure you have what you need.“
Cats Protection
Education Team
THE SOLUTION
A custom-built education database
29,533
education establishments
12
month package
UK-wide
reach
Our specialist education strategists worked with the team at Cats Protection to understand their marketing needs and create a bespoke education database that would enhance their schools outreach. Their database included school email addresses, school postal addresses and telephone numbers, plus information such as the number of pupils on roll, the type and phase of school, and more!
“We know that certain regions perform better for us and it’s great to have a bespoke education database that helps us target those specific schools, decision makers and areas.”
Cats Protection
Education team
THE STRATEGY
With 12 months’ access to their bespoke education database, the team have been able to independently manage their own marketing to schools, planning and delivering email campaigns to schools in sync with their marketing calendar.
They typically run email campaigns to schools on a six weekly basis to promote their interactive talks and events, curriculum-linked lesson plans, engaging games and activities, and videos and animations.
With the help of our education experts, the team now have access to exclusive marketing to schools insights including the best times to run campaigns and which days perform best for teacher engagement. They use these insights to optimise their marketing schedule and connect with their target schools at the right times.
THE RESULTS
Developed lasting relationships with schools over the last 9 years
Promoted 100s of free education resources
Increased school bookings of their interactive talks
With the help of their custom education database, Cats Protection have been connecting with schools across the UK on a regular basis throughout the last decade. Their campaigns help them to increase awareness of the charity’s work, inspire students to work with and protect animals, and help teachers to increase classroom engagement with free learning materials and interactive talks.
“The education data has everything we need for our marketing purposes – it’s helped us to get the talks in!”
The team find working with Buzz Education easy and stress-free, with support available when needed and expert insights to enhance the impact of their marketing.
“The best thing about working with Buzz Education is the customer service and quick communication. Sophie has been an amazing help – she can’t do enough for you!”
Cats Protection
Education team