CASE STUDY
Edison Media
industry: Marketing
By choosing our managed email marketing service, Edison Media have enabled their client, a major household name, to directly connect with primary and secondary schools and multiply their school bookings.
THE STORY
Edison Media were looking to expand their clients’ education reach and help them directly connect with primary and secondary schools.
As a full-service media agency with specialist expertise in Further and Higher Education advertising, the team at Edison Media already had a wealth of experience in education marketing but they needed support with accessing school data and helping their client directly connect with primary and secondary schools. They were looking to drive bookings by targeting key decision makers with curriculum-relevant offers and promoting a STEM-focused learning programme for students aged 9-14.
★ ★ ★ ★ ★
“We chose to work with Buzz Education primarily because of their unrivalled database of school contacts. One of our clients needed to reach both primary and secondary schools, and Buzz offered the perfect route in.”
THE SOLUTION
A direct-conversion email marketing campaign
3
Expertly crafted email marketing campaigns
Bespoke primary and secondary school mailing list including senior leaders and all heads of department
30
30-mile radius applied to focus the campaign reach to local schools
Our education marketing strategists worked with Edison Media’s digital team to understand their clients’ specific education audience and unique marketing goals. We recommended our Buzz Accelerate plan which included 3 expertly written and designed email campaigns delivered to a bespoke mailing list. Through a collaborative process, we developed a tailored marketing strategy for their campaign that enabled their client to directly connect with primary and secondary schools within a set radius.
We identified key assets to highlight in their campaigns such as their introductory video and sample itinerary to boost engagement and ensure teachers could quickly and easily understand the offering available.
★ ★ ★ ★ ★
“Buzz Education’s advice was invaluable. Their understanding of our ideal customer profile and the pain points of the education audience helped shape what we included in the campaign. That guidance made all the difference.”
THE STRATEGY
Our specialist education marketing copywriter worked closely with Edison Media’s Head of Digital to confirm the specific focus of each individual campaign before crafting engaging copy that encouraged teachers to book.
With the campaign copy finalised, our expert design team then worked their creative magic, bringing the copy to life with vibrant visuals and imagery, ensuring each campaign seamlessly integrated with the clients’ existing communications for a smooth customer journey.
Throughout the campaign process, our education marketing team shared tips and insights to maximise teacher engagement, alongside a post-campaign analytics report following each email campaign to inform the next steps.
★ ★ ★ ★ ★
“The depth of Buzz’s knowledge around role-specific responsibilities within schools and how the curriculum is divided was impressive. That insight allowed us to fine-tune targeting and messaging. The post-campaign analytics report gave us clear insights into performance and helped us attribute results accurately, especially within a multi-channel campaign.”
THE RESULTS
Initial KPIs beat by over 100%
14,941
emails delivered to education decision makers
Through our managed email marketing service, Edison Media have successfully increased school bookings for their client.
★ ★ ★ ★ ★
“The client beat their initial KPIs by over 100%. Buzz Education’s email campaign played a major role in that – driving a significant number of the final bookings as part of a multi-channel strategy. Their professionalism, speed, and sector knowledge made this a smooth and successful collaboration. We’d recommend Buzz Education to anyone looking to run conversion-focused campaigns targeting the education sector.”
Not only did they achieve incredible results, but the team at Edison Media found their marketing journey smooth and straightforward:
“The process has been phenomenal from start to finish. From the initial call through to campaign wrap-up, the team at Buzz has never missed a beat. The quality of work and responsiveness has been a breath of fresh air. The team genuinely feels like an extension of our own.“