CASE STUDY
Let’s Go Zero
service: Email Marketing
With the help of our managed email marketing service, we’ve been part of the Let’s Go Zero strategy to increase school sign-ups to their national campaign by 33%.
THE STORY
As part of our Buzz Does Sustainability strategy, we reached out to Let’s Go Zero, a campaign run by Ashden Climate Solutions, to help the team expand their reach in education.
Let’s Go Zero were looking to expand their reach in education, raise awareness of the free support they offer for schools and encourage schools to create legislative change by signing up to the Let’s Go Zero campaign.
Let’s Go Zero is the national campaign uniting schools working to become zero carbon by 2030. As well as helping schools to reduce their carbon footprint, Let’s Go Zero advocates for the UK government to invest in the solutions schools need to reach this goal. The campaign is powered by climate solutions charity, Ashden.
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“We were excited to partner with Buzz Education because their values around sustainability so clearly align with our own. It felt like they were as invested in the campaign as we were. Their expertise in school communications made them a natural fit for helping us reach more teachers across the UK.“
THE SOLUTION
A benefits-led email marketing campaign
5
strategically crafted email marketing campaigns
Bespoke mailing list including senior leaders and heads of department
UK-wide
reach to primary and secondary schools, and further education settings
Jen, our Copywriter & Sustainability Lead worked closely with the team to discuss their existing education marketing strategy and identify how we could help them expand their reach in education. Our managed email marketing service offered the perfect solution – expertly crafted campaigns sent directly to 1000s of teachers’ and decision makers’ inboxes.
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“The Buzz Education team were excellent – really responsive, professional, and creative. They took the time to understand the goals of our campaign and helped us shape emails that reflected our voice and values. It felt like a collaborative effort, with their expertise helping us reach teachers in a meaningful, engaging way.”
THE STRATEGY
Our education marketing copywriter worked with the team to optimise their email campaign content and structure, sharing tips and insights throughout their marketing journey to expand their reach, increase teacher engagement and amplify their sign-ups.
With the copy finalised, our digital design team then crafted bold, eye-catching campaigns that perfectly synced with their branding.
Across their campaigns, we helped Let’s Go Zero to promote their free Carbon Literacy Training for educators, connect schools with their regional Climate Action Advisors to create bespoke climate action plans and promote their Climate Action Countdown – a fun, impactful week of climate activities.
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The Buzz Education team offered great advice throughout, from the best timing for the email to tips on messaging that resonates with educators. The email campaign was beautifully put together and their understanding of how schools engage with marketing communications helped us fine-tune our approach.”
Following each email broadcast, we shared a post-campaign analytics report with the team at Let’s Go Zero to help guide their next steps and inform the content of their upcoming campaigns.
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“The analytics gave us a clear view of how schools were engaging with our message, which calls to action were most effective, and what we might do differently next time. It was a really valuable resource for shaping future outreach and helping us report back on the campaign’s success.”
THE RESULTS
Increased school sign-ups from 4,993 to 6,957
Increased uptake of Carbon Literacy Training sessions
Increased number of schools requesting Climate Action Advisor support
Through our six-month partnership, we helped Let’s Go Zero to expand their reach in education and significantly increase their school sign-ups, empowering schools across the UK to take positive steps towards a more sustainable future. We also helped the team to gain a deeper understanding of how schools engage with email marketing content.
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“Buzz Education was part of a strategy that helped us to increase school sign-ups. We achieved increased uptake of our Carbon Literacy Training sessions, and more schools reaching out to connect with our Climate Action Advisors. The reach and engagement has helped us achieve our strategic aims.”
Let’s Go Zero currently have over 2 million students represented in the campaign across the UK and it’s been our pleasure to support the growth of this incredible climate action initiative, and help the team expand their reach in education.
“I’d recommend Buzz Education without hesitation – especially if you want to work with a team that genuinely understands the education sector and is passionate about supporting organisations with a strong social purpose. We’d love to highlight the entire team who worked on our campaign – especially our key contact Jen Murphy, who was incredibly helpful and supportive throughout.”