EDUCATION DATA / PRICING
Education data pricing explained
Understand our education data pricing and what impacts costs.
How it works
If you’re looking for education data to deliver your marketing to schools, you may find that education data pricing is often unclear. That’s because it varies significantly from one organisation to another, and from one database to another.
To give you an accurate price that isn’t misleading, we need to calculate your unique education database numbers. That means identifying the education staff and settings most relevant to your educational offering and most likely to engage and convert.
What affects education data pricing
We price our clients’ education databases by the volume of data requested. Naturally, if you’re looking for a relatively small education database, it’ll usually be cheaper (and vice versa for a larger database). Here are some things to consider when choosing your education database:
Job roles
The number of different job roles included in your database can impact your education data pricing. For example, you may be looking to only include one specific job role e.g. Heads of Science in secondary schools, or you may be looking to include all teachers and senior leaders in primary and secondary schools. Usually, the more job roles included in your audience and thus the larger your database, the higher the cost.
Geography
Your education data price can vary depending on whether you’re looking to access education data for one specific region, e.g. the North-West or if you’re looking for nationwide data. Consider your unique audience and the most relevant contacts, school types and regions for your offering.
We recommend only including education contacts relevant to your offering.
Your campaigns need to be relevant to your audience so avoid sending mass campaigns to all teachers in all areas if you don’t need to, as this can actually hinder your reputation, performance and unnecessarily hike up your database cost.
One off vs. subscription models
When choosing your education database, you can choose to pay upfront for your database or on a monthly rolling subscription. This flexibility allows you to choose the right solution for your unique business and budget cycles.
Consider your marketing goals and how you’re looking to use your database to determine the best option for you.
Why cheapest rarely equals best value
When finding your education database, you need to strike the right balance between accessing the data you actually need (and as a result, keeping it cheaper) while making sure you’re not limiting your marketing reach.
For example, if your educational offering is mainly for one specific education job role or area, but other staff and schools in nearby regions would also benefit, we recommend ensuring your reach covers this audience too. Therefore, the cheapest and often smallest database is not always the best-value as your potential for generating leads can be affected. Just make sure your offering is relevant to the education settings you’re contacting, with clear benefits for their teachers, pupils or both.
How to think about ROI, not cost
The most important thing to consider when purchasing and building your education database is your return on investment, not the cost of the database itself.
By investing in a quality education database, you’ll unlock limitless opportunities to increase your brand awareness, build lasting relationships with schools, and ultimately generate qualified leads and sales over time.
Like with most investments, the financial benefits might not be immediate, but through consistent, long-term marketing, you’ll increase your chances of marketing success and establish a network of engaged schools who return to you year after year.
Education Data Pricing FAQs
How is your education data priced?
Our education data pricing is based on the volume and type of contacts you need. The number of job roles, school types and regions included will affect the overall cost. We calculate your database based on your specific audience to ensure you’re only investing in contacts that are relevant to your offering.
Is your education data GDPR-compliant and regularly updated?
Yes. Our education data is sourced and maintained in line with UK GDPR regulations. We regularly review and update our database to ensure accuracy, helping you reduce risk and ensure your marketing to schools is always GDPR-compliant and delivers successfully.
Can I choose specific job roles, school types, or regions?
Absolutely. We build education databases around your ideal audience, whether that’s a specific job role (e.g. Heads of Department), certain school types, or a defined geographic region. Targeted data helps improve campaign relevance and ensure smooth campaign delivery.
Why does education data pricing vary between providers?
Pricing can vary depending on data quality, accuracy, update frequency, compliance standards and the level of segmentation available. Lower-cost data often lacks targeting precision or regular maintenance. Investing in high-quality education data helps protect deliverability, engagement and long-term ROI.