Blog

Selling to schools in 7 easy steps

Topics: Education Insights Email Marketing
Lyndsay Rushton
Lyndsay Rushton Marketing Manager 23 May 2024

The first step to successfully selling to schools is understanding your audience – and for you, that’s UK schools and education establishments.

As there are many types and phases of education, it’s essential to understand how different settings work to plan your marketing appropriately. It’s also helpful to know a bit about school spending – how and what schools buy, what their priorities are, how much money they have and who makes the spending decisions.

If you need help deciding which schools and decision makers to target?

  • Capturing teachers’ attention.
  • Engaging decision makers.
  • Prompting them to take action.

Some products or services require a longer decision-making process, so you might not see an immediate sales return – we recommend planning your campaigns to ensure you keep in constant contact with teachers to remain top of mind.

Be sure to use our 7 easy steps to enhance your selling to schools strategy.