CASE STUDY
Bite Back
service: Email Marketing
Case Study: Bite Back
How Bite Back reached new schools and increased sign-ups
Helping youth activist movement Bite Back connect with schools and recruit new participants to its secondary school programme.
Company Profile
Bite Back
Bite Back is a youth activist movement campaigning to transform a food system that makes it harder for young people to eat healthily.
With food-related ill health putting the future health of 1 in 3 children in the UK at risk, Bite Back empowers young people to challenge the way unhealthy food is produced, marketed and sold – and campaign for a healthier, fairer food system.
The Challenge
Cutting through in busy school inboxes
Schools receive a huge number of offers, programmes and opportunities, while teachers have limited time to consider them. For Bite Back, the challenge was finding an effective way to reach schools and teachers who hadn’t previously heard of the organisation – and encourage them to apply for its secondary school programme.
Having explored other education marketing options, Bite Back returned to Buzz Education’s email marketing service for a second year to help extend its reach.
This is the second year we have worked with Buzz Education. Their customer service is brilliant; they are really supportive with development and reporting around our campaigns. Most importantly, the results are there and campaigns consistently lead to contacts for us.
The Results
Here’s what we achieved
Buzz Education’s campaigns have consistently generated new school sign-ups for Bite Back – reaching schools the organisation believes it would otherwise have struggled to engage.
New School Sign-Ups
- Approximately 10–20 new schools recruited each time Bite Back has worked with Buzz
- New schools reached beyond Bite Back’s existing audience
Campaign Approach
- Replicated Bite Back’s existing design style, tone of voice and campaign framing
- Three-part campaign, reviewed and refined after each send
Campaign Optimisation
- Performance reviewed after each stage of the campaign
- Copy, design and format refined using campaign results
- Fast post-campaign reporting helped inform the next send
Increased Capacity
- Buzz managed campaign copy and design alongside delivery
- Reduced the workload for Bite Back’s internal team
Wonderful team, effective campaigns and something we will continue to return to for our outreach in both England and Scotland.
Want results like these?
Call 01257 460036 or email info@buzz-education.com to get started today.