CASE STUDY

Let’s Go Zero

Supporting Let's Go Zero with increasing school sign-ups to their nationwide campaign.

Case Study: Let’s Go Zero

How Let’s Go Zero Grew School Sign-Ups Nationwide

Supporting Let’s Go Zero with increasing school sign-ups to their nationwide zero-carbon campaign.

Industry Climate Education
Service Email Marketing
Campaigns Sent 5
Reach UK-wide
Let's Go Zero email campaign example 1
Let's Go Zero email campaign example 2
6,957 Schools signed up
1,964 New schools reached
The Let's Go Zero campaign website

Company Profile

Let’s Go Zero

Let’s Go Zero is the national campaign uniting UK schools working to become zero carbon by 2030. As well as helping schools reduce their carbon footprint, the campaign advocates for the UK government to invest in the solutions schools need to reach this goal.

The campaign is powered by Ashden, a UK climate solutions charity, and offers schools free support including Carbon Literacy Training and access to regional Climate Action Advisors.

The Challenge

Reaching thousands of teachers with one clear message

Let’s Go Zero were looking to expand their reach in education, raise awareness of the free support they offer schools, and encourage more schools to sign up to the campaign. Getting in front of senior leaders and heads of department, in inboxes already full, meant getting the message, design and timing right.

We were excited to partner with Buzz Education because their values around sustainability so clearly align with our own. It felt like they were as invested in the campaign as we were. Their expertise in school communications made them a natural fit for helping us reach more teachers across the UK.

Abigail Ray
Campaign Communications Coordinator, Let’s Go Zero
Let's Go Zero email campaign example

The Results

Here’s what we achieved

Over a six-month partnership, sign-ups grew steadily, more schools took up free training, and Let’s Go Zero gained a clearer picture of how schools engage with email.

School Sign-Ups

  • Grew from 4,993 to 6,957 schools, a 39% increase
  • Growth sustained across the six-month partnership

Campaign Delivery

  • 5 expertly crafted email campaigns sent
  • UK-wide reach across primary, secondary and FE settings

Climate Engagement

  • Increased uptake of free Carbon Literacy Training
  • More schools connecting with regional Climate Action Advisors

National Reach

  • Over 2 million students now represented in the campaign
  • Bespoke mailing list of senior leaders and heads of department

I’d recommend Buzz Education without hesitation, especially if you want a team that genuinely understands the education sector and is passionate about supporting organisations with a strong social purpose.

Abigail Ray
Campaign Communications Coordinator, Let’s Go Zero

Ready to expand your reach in the education sector?

Call 01257 460036 or email info@buzz-education.com to get started today.

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