CASE STUDY

Medical Tracker

Discover how Buzz Education helped Medical Tracker reach new school audiences, strengthen outbound marketing and generate impressive new leads.
service: Email Marketing
industry: IT & Ed Tech

Case Study: Medical Tracker

How Medical Tracker reached new school audiences and generated more leads

Helping one of the UK’s leading school healthcare platforms strengthen its outbound marketing and generate new opportunities.

Industry EdTech / School Healthcare
Service Email Marketing
Reach UK Schools & Trusts
Medical Tracker email campaign example 1
Medical Tracker email campaign example 2
The Medical Tracker website

Company Profile

Medical Tracker

Medical Tracker helps school and Trust medical staff, business managers, office teams and leaders manage healthcare and medical requirements across their organisations.

What began as a digital accident book has developed into an all-encompassing healthcare compliance and management platform. Today, Medical Tracker is used by 4,000 schools and more than 180 Trusts across the UK.

The Challenge

Matching strong inbound demand with proactive outreach

Medical Tracker already benefited from strong advocacy within the education community and a healthy flow of inbound enquiries. The next challenge was strengthening the other side of its marketing.

The team wanted to rebalance its approach by increasing outbound activity using Buzz Education’s email marketing service – taking Medical Tracker’s message to new school audiences rather than relying predominantly on schools discovering the platform themselves.

The swift and efficient process from interest to sending our first email was brilliant. As marketers, we’re always looking for something that makes our job quicker or more efficient.

Alex Oselton
Marketing Manager, Medical Tracker
Medical Tracker email campaign example

The Results

Here’s what we achieved

The campaign successfully introduced Medical Tracker to new audiences and, crucially, translated that additional reach into leads.

Lead Generation

  • Lead generation described by Medical Tracker as ‘very impressive’
  • New school audiences introduced to the Medical Tracker platform

Efficient Delivery

  • Rapid journey from initial enquiry to first campaign
  • Collaborative copy and campaign development

Campaign Insight

  • Post-campaign reporting provided useful performance insight
  • Results gave Medical Tracker greater visibility of audience engagement

Outbound Strength

  • Outbound marketing strengthened alongside existing inbound activity
  • Detailed attention throughout the process

I would recommend Buzz Education to any relevant EdTech firm looking to reach new audiences. They’re a great team, with an engaged audience, and they’re always keen to impress and help you deliver on your goals.

Alex Oselton
Marketing Manager, Medical Tracker

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Call 01257 460036 or email info@buzz-education.com to get started today.

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