CASE STUDY
Trentham Monkey Forest
industry: School Trips
Case Study: Trentham Monkey Forest
How Trentham Monkey Forest grew its school trip bookings
Helping a unique conservation-led visitor attraction reach school trip decision-makers and significantly increase education bookings.
Company Profile
Trentham Monkey Forest
Trentham Monkey Forest is a unique conservation-led visitor attraction dedicated to protecting and promoting the welfare of endangered Barbary macaques.
Visitors experience the monkeys living freely in a natural environment, without cages or enclosures, while learning more about their behaviour, social structures and conservation. Education is an important part of the attraction’s work, giving schools an opportunity to combine an unforgettable visit with learning about animals, habitats and conservation.
The Challenge
Turning a great school offer into more bookings
Trentham Monkey Forest wanted to grow the education side of its business and increase school trip bookings. Historically, its approach had been relatively reactive, with education organisations generally approaching the attraction themselves.
To grow, the team recognised that they needed to become more proactive and get their offer directly in front of the teachers and school staff responsible for planning educational visits, using Buzz Education’s email marketing service.
Buzz had the relevant contacts to help grow our education bookings. We knew we needed to lead the horse to water to grow and Buzz provided a creek!
The Results
Here’s what we achieved
The partnership has helped Trentham Monkey Forest turn education marketing into a more proactive source of school bookings.
Increased School Bookings
- School trip bookings have increased significantly since working with Buzz Education
- Greater exposure amongst school trip planners and decision-makers
Campaign Approach
- Replicated Trentham Monkey Forest’s distinctive tone and branding
- Campaigns developed specifically for teachers planning school visits
Campaign Learning
- Reporting provided a clear picture of interest in the school offering
- Campaign results helped identify opportunities to refine messaging
- Small changes tested to improve interest and lead generation
An Ongoing Partnership
- Trentham Monkey Forest has worked with Buzz Education for several years
- Ongoing support across its education marketing activity
Want results like these?
Call 01257 460036 or email info@buzz-education.com to get started today.