What we learned from analysing 1,365 education marketing campaigns

If you market products or services to schools, you’ve probably asked why some campaigns generate enquiries and others don’t. We had the same questions, so instead of relying on opinion, we looked at the evidence.

We analysed 1,365 education marketing campaigns, reviewed the results of our A/B testing, looked at research from schools and pulled together the lessons we’ve learned from working with education suppliers across the UK.

We hope the report gives you a few new ideas, challenges some old assumptions and helps you create marketing that schools genuinely want to engage with.

Michael McVerry

Founder & Managing Director at Buzz Education