EMAIL MARKETING / LANDING PAGES
Landing pages to boost school lead generation
Accelerate your school lead generation with a high-converting landing page built specifically for teachers and decision makers.
Why landing pages improve campaign results
They’re built to convert
Featuring persuasive copy, short form fields and eye-catching visuals, education landing pages are optimised to boost your conversions.
They reaffirm the benefits
Landing pages offer an extra touchpoint to emphasise the benefits of your products or services for teachers.
They streamline the teacher experience
With just a few contact fields to complete, education landing pages make it easy for busy teachers to get in touch.
They boost your credibility
Education-specific landing pages help to build teachers’ trust and confirm that you’re an established education supplier.
What makes a high-converting education landing page
COPY
Powerful, education-focused header copy
FORM
Short contact form that’s quick to complete
BENEFITS
Clear, succinct benefits for teachers
IMAGES
Engaging and relevant supporting visuals
SOCIAL PROOF
Persuasive social proof e.g. teacher testimonials
OPTIMISATION
Mobile & tablet optimised page design
Form design & data capture
Teachers are really busy – that’s why long contact forms are a simple no-go. To maximise your conversion rate and boost your school lead generation, we make sure our education landing pages only include the fields you actually need.
We optimise the ‘thank you’ page teachers see once they’ve submitted their response by outlining the next steps clearly. This ensures teachers know what to expect and when. If you have a free resource or useful webpage you could direct them to in the meantime, feel free to link out to this here. It’s a great chance to boost your brand credibility.
Tracking your school lead generation
We can track how many teachers clicked through to your landing page from your email campaign. You’ll be able to access this information in your campaign analytics report.
When teachers complete your landing page form, you’ll receive a notification straight away. Or, if you’d prefer, we can forward any form completions to your email.
Landing Pages FAQs
Do I need a landing page for email campaigns?
Education landing pages aren’t essential for your email campaigns but they’re a great way to maximise your school lead generation. They help to streamline the journey for teachers and make it easy for them to get in touch.
Can you build a landing page to boost my school lead generation?
Absolutely. Our creative copywriters and digital designers are experienced in creating high-converting landing pages for education. They’ll work with you to ensure your landing page perfectly matches your branding and campaign content to deliver a seamless customer journey for teachers.
What makes a landing page convert?
High-converting landing pages include persuasive content that’s clearly relevant for teachers and that seamlessly follows on from the campaign directing teachers to it. They include short forms that are quick and easy to complete, along with engaging education-focused visuals (e.g. your product in a classroom).
How do I track my school leads?
7 days after your campaign has been sent, we’ll send you your analytics report. Here, you’ll be able to see a breakdown of which links teachers clicked and how many clicked through to your landing page. You’ll be able to compare these numbers to the number of form submissions you receive to calculate your conversion rate.