EMAIL MARKETING / STRATEGY & PLANNING
Strategic education campaign planning
Explore how we achieve results for education suppliers through our evidence-based approach to education campaign planning.
1. Getting to know your unique goals
We’ll work with you to understand your unique marketing goals and create a bespoke campaign strategy that aligns with your objectives. For example, are you looking to boost your lead generation? Increase your brand awareness? Generate event signups?
2. Pinpointing your prime audience
We’ll help you pinpoint which teachers and decision makers are most relevant to your offering and the types of schools and settings most likely to engage. We’ll then create your bespoke, GDPR-compliant education mailing list optimised to generate teacher engagement.
3. Coordinating your campaigns
Through our extensive campaign data and insider education knowledge, we know when the best times are for your education marketing. We’ll help you coordinate your education campaigns around your unique timescales, the UK school term dates, school budget cycles and key times for spend, plus wider seasonal education events such as GCSE and A-Level exams.
4. Your campaign discovery call
You’ll be able to book a 30-minute campaign planning call where we’ll listen to your marketing goals, learn more about your education offering and share the best approach to increase your leads based on tried and tested approaches for your unique sector.
Strategy & planning FAQs
When is the best time to email schools?
The best time to email schools can vary throughout the year. We find campaigns sent before school starts, during break times and after school perform better. In terms of the time of year, we find campaigns sent around the busiest windows in the school year e.g. not during exam week, achieve higher engagement rates. During the education campaign planning, we’ll share timing recommendations based on your unique product or service.
Do you offer campaign consultation?
Yes we do. You can book an education campaign consultation with Kate, our Client Success Manager. She’ll talk you through our expert recommendations for your unique organisation, covering topics such as your email campaign strategy, focus, timings, audience and more.
How do you identify the right teachers and schools for my campaign?
We carefully review your offering to determine which roles, departments and school types are most likely to engage. Using our education database, we then build a tailored, GDPR-compliant mailing list designed to reach the teachers and decision makers most relevant to your product or service.
How should I structure a school campaign?
Your email campaigns to schools should have an engaging, persuasive subject line and preview text. Your body copy should include a powerful header, clear benefits placed prominently throughout, high-quality visuals, direct call-to-action buttons, and more. During your education campaign planning call, you’ll discover expert tips on how to structure your content, tailored to your product or service.