EMAIL MARKETING / WHY EMAIL
Why sending email campaigns to teachers works
Discover why email marketing remains one of the best ways to connect with teachers and generate leads in schools.
1. Teachers use email.
Email is a popular and effective direct marketing channel – especially in education. Teachers check their emails regularly; our survey revealed that 65% of teachers and 51% of senior leaders read messages at any time throughout the day. But it’s not just a handy school communication tool. Teachers use email to discover new products and services from education suppliers. We see it through the 1000s of lead-generating campaigns we deliver every year for education suppliers.
2. It offers a direct route to your audience.
You can deliver your email campaigns straight to teachers’ direct inboxes in over 30,000 UK schools. And you can personalise your emails with access to the data for 725,000 teachers and decision makers. With little to no delivery delays, email marketing offers a fast, efficient and effective way to spark conversations with your target audience. It’s also an easy way to run focused, timely follow-ups that nurture and convert your engaged leads into customers.
3. It’s really cost-effective.
Compared to other marketing methods like postal marketing or exhibition events, email marketing delivers excellent value for money. You can send your campaigns and follow-ups to 1000s of teachers and decision makers without additional costs like postage or event fees. Depending on your campaign plan and the value of your offering, sometimes it can take only 1 school order to break even.
4. It’s measurable and scalable.
Unlike some of the other marketing channels available, email marketing is easy to track. You can measure your delivery rates, open and click-per-open rates, which links and call-to-actions teachers engaged with, and more. You can also easily segment your audience for a more targeted campaign or expand it to maximise your campaign reach.
Email vs Other Channels
Though other marketing methods can work really well, the best stand-alone, all-rounder channel is email marketing. Here’s why sending email campaigns to teachers is a top strategy:
Why Email FAQs
Is email marketing effective for schools?
Absolutely. Email marketing continues to be a key way in which teachers discover new products and services. Every year, we help education suppliers generate qualified leads and sales in schools through our expert email marketing service.
Do schools respond to email campaigns?
Yes! Our clients are always letting us know the volume of enquiries and replies they’ve received off the back of their campaigns, with many receiving immediate responses. You can check out some of the many lead-generating email campaigns we’ve delivered for education suppliers here.
Is email better than social media for schools?
Sending email campaigns to teachers is a direct way to generate leads in schools. Though social media campaigns can perform, they can be harder to track teacher behaviour and sometimes more expensive too. Most if not all teachers have school email accounts (whereas not all teachers have social media accounts) therefore email marketing is a reliable way to reach your audience.
How cost-effective is email marketing?
Very. Unlike other marketing methods, email marketing doesn’t involve many other additional costs like postal delivery fees or education exhibition entry costs. You can quickly reach and follow-up with 1000s of teachers and decision makers. And, by sending regular campaigns to increase your brand awareness, you can build long-term, fruitful relationships with schools, helping you generate leads and sales for years to come.