EMAIL MARKETING
How email marketing to schools works
Explore how we plan, create and deliver email marketing to schools for education suppliers.
Step 1: Tell us your campaign goals
To get started, you’ll be able to book a free consultation call with one of our education marketing experts. On the call, you’ll be able to tell us about your product or service and the teachers and schools you’re looking to connect with. We’ll share expert advice on how to optimise your education mailing list, provide education sector insights and answer any questions you may have about how email marketing to schools works.
Step 2: We’ll create your campaign
If you choose our creative services, you’ll work closely with our copywriters and designers throughout your email campaign. Your copywriter will listen attentively to your campaign goals and map out a lead-generating structure before crafting your copy. Your digital designer will then work with you to create an eye-catching, mobile-optimised campaign that encapsulates your brand and encourages teachers to click. If supplying your own content, you’ll need to send this to us as a HTML file. Once you’ve approved your campaign, we’ll set up your email in our email sending platform and run rigorous tests to ensure your email delivers successfully.
Step 3: We’ll send your campaign out
Your email campaign will be scheduled to send to your bespoke education audience on your agreed campaign date. Once your campaign has been sent, we’ll monitor your campaign performance and forward you any responses from teachers who reply directly to your campaign. You’ll be able to immediately action any enquiries you receive from schools. (We recommend responding as soon as you can to maximise your lead-generation.)
Step 4: Explore your campaign report
You’ll receive your campaign analytics report 7 days after your campaign has been sent. This will include a clear overview of your campaign performance including your open rate, click-per-open rate, and a breakdown of the links teachers clicked in your campaign. If you have Opportunity Leads included in your plan (a database of any teachers who open or click your campaigns) we’ll send you these warm leads with your report. With this data, you’ll be able to send timely follow-ups to continue building momentum and maximise your education conversion rate.
What happens after the campaign?
Once your email marketing campaign is complete, we’ll arrange a follow-up call with you to run through your campaign performance, understand what your results mean for you, ask about your experience and gather any feedback on your email marketing journey so far. You’ll be able to ask any questions about your next marketing steps to continue growing your network of schools and generating qualified leads. If your campaign is part of a series, you’ll be able to arrange a call with your campaign copywriter to start planning your next email.
How it works FAQs
How does a school email campaign work?
Our process is really straightforward. You’ll get to choose your bespoke education audience and your preferred campaign send date. You can choose to supply your own content as a HTML or access our creative services. If you choose to access our creative services, our copywriters and designers will work closely with you to create and build your engaging campaign content. Once you’ve approved your campaign content, we’ll get your campaign set up and tested in our email sending platform. You’ll then receive your campaign report 7 days after your campaign has sent with a breakdown of your opens, clicks and a breakdown of your campaign link clicks. Now you know how email marketing to schools works, get in touch with our friendly team!
What is the process for launching a campaign?
Simply let us know which teachers and decision makers you’re looking to reach and when you’re looking to send out a campaign. We’ll then be able to put together a quick proposal based on your needs and requirements. Following your order confirmation, if you’ve chosen our creative services, our copywriters and designers will create your campaign content. If you’re supplying your own content, you’ll need to send us your email as a HTML file. Once you’ve approved your campaign content, we’ll get your campaign set up on our email sending platform and scheduled to send on your agreed date.
How long does it take?
On average, our email campaigns have a 10-day lead time meaning we can create and deliver your campaign within 10 days of you placing your order. If you have a preferred timescale, we’ll be as flexible as we can to accommodate your requirements.
What reporting do I receive?
You’ll receive an email campaign report 7 days after your campaign has been sent. Your report will include your total open rate, total clicks-per-open rate and a breakdown of your campaign link clicks so you can see which links and call-to-actions teachers engaged with most. You’ll be able to use these campaign insights to inform your next steps.