EMAIL MARKETING
Send emails direct to teachers’ inboxes
Directly connect with your chosen teachers and secure new qualified leads with our expert email marketing to schools service.
Stand out. Spark action.
Secure leads.
Connect with teachers in 30,000+ UK schools
Track engagement with a post-campaign report
Support from email marketing experts
Maximise conversions with education insights
EMAIL MARKETING
Turn the heads of school decision makers
Starting from £995, your chosen email marketing plan will give you the best chance of securing new leads in schools.
With access to teachers’ direct inboxes, an expertly-built strategy, and exclusive insights from the 1000s of campaigns we send each year, your email campaigns will be optimised to generate results.
Included in your programme:
Targeted mailing lists
Build a tailored marketing mailing list from over 30,000 UK schools, 725,000 teachers and decision makers, and 130+ job roles.
Direct campaigns
Send your email to the direct inboxes of your chosen teachers and decision makers.
Expert copywriting & email design
Our copywriters and designers will create striking email campaigns for you that drive engagement, boost your brand credibility, and increase your education conversions.
In-depth analytics
Optimise and your future campaigns with a detailed campaign report including your open and click-to-open rates and more.
Improve conversions with a bespoke landing page
Our creative team will develop an expertly designed landing page and form that your target teachers can quickly and easily complete. You’ll be able to use the data collected to convert these high-intent leads into sales.
EMAIL MARKETING
Check out our lead-generating email designs
EMAIL MARKETING
Engage key staff in your chosen schools & settings
Access data for over 30,000 UK schools, 725,000 teachers and decision makers, and more.
CHOOSE YOUR
Establishment Types
- Nurseries
- Primary Schools
- Secondary Schools
- Academy Schools
- Multi-Academy Trusts
- Faith Schools
- Special Schools
- Independent Schools
- Private Schools
- Sixth Forms and Colleges
CHOOSE YOUR
Education Staff
- Head Teachers
- Deputy Heads
- Business Managers
- Chair of Governors
- Heads of Year and Key Stage Coordinators
- Key Stage Teachers
- Heads of Department
- Subject Teachers
- Support Staff/Non-Teaching Staff
CHOOSE YOUR
Regions
- East Midlands
- West Midlands
- London
- South East
- South West
- East of England
- North East
- North West
- Scotland
- Wales
- Northern Ireland
- Republic of Ireland
- International
Choose the campaign programme that fits your goals
Awareness
A focused campaign designed to introduce your organisation to schools, generate engagement and identify interested prospects.
- Strategy planning call with your Campaign Manager
- Bespoke mailing list of your target education audience
- 3 expertly written email campaigns
- 3 professionally designed HTML emails
- 3 broadcasts to our education contacts database
- Campaign performance insights after each campaign
Engagement
MOST POPULARA structured campaign designed to build awareness and maintain momentum, keeping your organisation visible to schools over time.
- Strategy planning call with your Campaign Manager
- Bespoke mailing list of your target education audience
- 6 expertly written email campaigns
- 6 professionally designed HTML emails
- 6 broadcasts to our education contacts database
- Campaign performance insights after each campaign
Authority
Our most comprehensive campaign programme, designed to establish your organisation as a recognised provider to schools and generate consistent engagement.
- Campaign strategy call with your Campaign Manager
- Bespoke mailing list of your target education audience
- 12 expertly written email campaigns
- 12 professionally designed HTML emails
- 12 broadcasts to our education contacts database
- Ongoing campaign performance insights and optimisation
- Educator Leads database of engaged contacts
Trusted by businesses and organisations across the UK
After just two rounds of email marketing we are already seeing positive engagement from regions we probably wouldn’t have reached yet ourselves. The experience so far has been excellent and we have now engaged Buzz to run our full email marketing programme for this year. Kate has been incredibly supportive, and the wider team supporting on the campaign have also been great.
“With the help of Buzz Education we were able to achieve fantastic results for our campaign which saw us increase participants by over 200% and income by 421%.”
“Such a pleasant experience and a massive help with our campaign! The team has been wonderful with meeting all of our needs, with prompt responses and a friendly manner.”
“The team were so quick in getting back to me with a full email plan. We had a chat over the phone and they made it easy to book. Highly recommend the team for their quick and friendly service.”
“The team has been incredibly helpful throughout our campaign – the quality of service has been fantastic! They’ve been a pleasure to work with and have made the process very easy.”
Email Marketing FAQs
Who can I send my email campaign to?+
You can create your own bespoke mailing list from our database of over 725,000 teachers and decision makers across 134 different job roles, in approximately 30,000 UK schools and education establishments.
Will my email campaign be sent directly to my target contacts?+
Yes – where we have a direct email address for your target teacher or decision maker, we’ll send your email directly to them.
For any contacts we don’t have a direct email address for, we will send your email to the school general email address.
Can you segment the mailing list for my campaign?+
Our flexible education database means you can include the exact education establishments and decision makers in your campaign mailing list to suit your requirements.
We can segment the data for you based on phase of education, type of school, region or specific area of the UK, individual education job roles and more.
How many emails should I send?+
We always recommend sending a series of email campaigns as part of a long-term marketing plan.
Long-term email campaigns are proven to get results and are a great way to build your brand awareness, develop relationships and generate leads. We offer several flexible campaign options ranging from 1 email campaign, 3 email campaigns, and bespoke packages with 10 or more email campaigns.
With our long-term campaigns you can choose to send your emails as often as you like, however we usually recommend no more than 2 per month.
You’ll also be able to upgrade your plan at any time to include more marketing campaigns.
Can you personalise my email campaign?+
Yes of course. We can include school names, teacher names, job roles, and more.
Personalisation is a fantastic way to boost your engagement rates. In fact, our campaign analyses show that personalising your emails can increase your engagement rates by up to 46%!
Can you write and design my emails?+
Yes, we’d love to!
Our creative team are experienced education marketers and will use their extensive education and marketing knowledge to create campaigns that generate high engagement.
What are your delivery rates?+
We’re pleased to offer a 95% email delivery guarantee.
Are the email campaigns GDPR-compliant?+
Yes, our email marketing campaigns are GDPR compliant. If you have specific GDPR questions, just let us know.
What is a ‘responsive’ email?+
All our email campaigns are responsive which means they adapt to the device they’re accessed on. We know teachers access their emails on multiple devices throughout the school day, so we make sure your email campaigns display correctly.
How soon can I send my email campaign to schools?+
Your account manager will work with you to arrange the optimum time to send your email marketing campaigns. We’ll recommend the best day and times for high teacher engagement and advise on timeframes that align with your organisation’s marketing goals.
Why would I choose email marketing over your other services?+
The great thing about our email marketing service is that we can send your email campaigns directly to the personal inboxes of your target teachers and decision makers – no trying to get through the gatekeepers first!
I’ve got a different question that’s not answered above, who do I contact?+
You can email us at info@buzz-education.com and we’ll get back to you as soon as we can. Or, if you’d prefer, give us a call on 01257 460036 and chat to one of our friendly team members.