New Article
Who really influences purchasing decisions in schools? We look at decision makers, influencers and real campaign examples to help education suppliers target more effectively.
Read more →
11 Minute Read
Blog
Education Insights
Keep up to date with all the latest marketing to education news, key discussion topics,
marketing insights and advice from our expert team.
Filter by Category:
Hot Topics
Sell to schools? See how the new Ofsted framework connects to attendance, SEND, EdTech, safeguarding, wellbeing and other education products and services.
Read more →
11 Minute Read
Five key September 2026 education announcements, from Ofsted and free school meals to procurement changes, and what each one means for education suppliers.
Read more →
9 Minute Read
We analysed hundreds of charity email campaigns to schools to see what drives engagement, from campaign objective and targeting to email design.
Read more →
9 Minute Read
Our analysis of 1,300+ education marketing campaigns reveals non-sales emails outperform sales-led ones by 17%, and what to send to schools instead.
Read more →
7 Minute Read
Are head teachers always the best people to target? Our education marketing data reveals why relevance often matters more than seniority.
Read more →
8 Minute Read
We analysed 1,300+ education email campaigns to reveal what really drives engagement, from industry benchmarks to email length and send day.
Read more →
7 Minute Read
Better understand sustainability in schools and what the government guidance means for your education marketing...
Read more →
5 Minute Read
Find out how schools spend, how they make purchasing decisions and more.
Read more →
6 Minute Read
8 Minute Read
Understand what accurate data really means and its importance in education marketing.
Read more →
5 Minute Read
Discover how to get the most out of your education exhibition conversations...
Read more →
4 Minute Read