EMAIL MARKETING / CREATIVE & COPY
Creative campaigns teachers actually click
Stand out in teachers’ inboxes and generate qualified leads in schools with our expert email copywriting and design services for education marketing.
Emails created by us perform.
Email campaigns written and designed by our creative team achieve up to 17% higher engagement rates than campaigns supplied by our clients. We create your content using evidence-backed techniques from the 10,000+ campaigns we’ve sent over the last 20 years.
Powerful designs get powerful results. Here’s how we do it:
Layout
Your email copy and the first call-to-action button will be visible immediately to ensure recipients engage quickly with your campaigns. Your campaign will include compelling headers, high-quality visuals and dynamic shapes to boost engagement.
Mobile Optimisation
All your email campaigns will be thoroughly tested to ensure they display correctly on mobile. This is one of the 20+ tests and checks we carry out per campaign to ensure correct formatting and successful delivery to teachers’ inboxes.
Branding
Using your unique brand guidelines, we’ll ensure your campaigns seamlessly reflect and integrate with your existing marketing materials to deliver a smooth customer journey for teachers.
We know exactly how to write emails for teachers. It’s an art.
Consistent tone of voice
Your dedicated copywriter will ensure your email campaign content perfectly matches your tone of voice to ensure consistency across your marketing content.
Clear value proposition
The benefits of your product or service will be placed prominently throughout your email campaign but especially in the opening section to capture teachers’ attention and encourage them to engage.
Strong call-to-actions (CTAs)
Your content will include persuasive and concise call-to-actions to inspire teachers to engage whether it’s downloading a free resource, booking a call or something different.
Engaging subject line & preview text
Your subject line and preview text will be clear, persuasive and relevant to teachers. We’ll emphasise the benefits and highlight any eye-catching information.
Discover how to write engaging emails for teachers
Check out this video from Jen, one of our specialist education copywriters. She shares practical tips on:
- Crafting subject lines that capture teachers’ attention
- Creating content that’s clear, punchy and benefits-led
- Call to actions that inspire teachers to engage
Creative, education-specific content matters. Here’s why:
Teachers are incredibly busy. Irrelevant, uninspiring campaigns can cause teachers to disengage and unsubscribe. That’s why we create campaigns that not only look great but that clearly demonstrate how they can support teachers’ unique needs, priorities and challenges.
We shape our creative content using Michael’s unparalleled education expertise and exclusive insights from the hundreds of campaigns we send each year.
Examples of high-converting education email campaigns
51% increase in school bookings
See how we helped Book the Cinema to drastically boost their school bookings.
Initial KPIs beat by over 100%
Explore how we helped Edison Media’s client to achieve amazing results.
Increased school signs up by 1,964
See how we joined forces with Let’s Go Zero to boost their existing sign-ups strategy.
Email Copywriting & Design FAQs
Do you write email copy for campaigns?
Certainly, our resident wordsmiths know exactly how to enhance copywriting for education marketing and how to structure campaigns specifically for teachers and decision makers. They’ll work with you to understand your brand voice and marketing goals to craft content that aligns with your vision and generates teacher engagement.
Can you design branded email campaigns?
Absolutely. Our digital designers will create your campaigns in line with your brand guidelines to create a seamless feel across your marketing materials. Don’t worry if you don’t have any guidelines, we can develop your campaigns based on your existing communications, website content and marketing resources.
Do schools respond to marketing emails?
Yes they do. Every year, we send over 700 lead-generating email marketing campaigns on behalf of our clients, each to 1000s of teachers. We help our clients increase school enquiries, bookings, sign-ups, resource downloads and more. You can explore some of our impactful campaigns here.
Can you improve my email performance?
Our team of education marketing experts will work with you to optimise your email marketing content and craft campaigns using evidence-based techniques. They’ll apply their extensive knowledge and experience to fine-tune and improve every component of your campaign, from your subject line to your call-to-actions.